Remove 2015 Remove Brands Remove Consumers
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15 Brand Trends for 2015

CX Journey

Image courtesy of derekGavey Another year almost gone, and it''s time to start sharing trends and predictions for 2015! Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Every One of a Kind : Consumers want and expect customized and personalized products, services and experiences, fueled by.

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Are you ready for MadTech? 3 tips to help you prepare

ECXO

The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute. The report notes that 82% of brands believe that winning at customer experience is directly linked to the ability to capture and analyze real-time data. What is MadTech? Focusing on first-party data (i.e.,

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The Future of Brand Building is Customer Centricity

C3Centricity

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They continued with the same processes and mind-sets.

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New Data Reveals Two-thirds of Consumers Say Brands Still Aren’t Getting Customer Service Right

CSM Magazine

New data from Dixa , a leading customer engagement platform, has today revealed that brands are struggling to meet evolving consumer demands and expectations in the realm of customer service. . The cumulative result is that, after just one poor experience, 92% of consumers say they would stop shopping with that brand if they could.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

With this post, I’m declaring 2015 “ The Year of the Employee.”. Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. Instead, I’ve narrowed down the focus to these 8 key CX trends for 2015: Corporate Culture Conversations.

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CX University Partners with CRM Middle East to Launch First-Ever Online Customer Experience Training in Arabic

CX University

By offering high-quality CX education in Arabic, we’re empowering organizations to deliver exceptional customer experiences that resonate with Middle Eastern consumers.” Since 2015, CX University has been dedicated to developing experience makers and growing the discipline of Customer Experience worldwide.

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