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The Future of Brand Building is Customer Centricity

C3Centricity

They were the ones that moved to customer centricity. Or to be exact they started on their journey towards putting the customer at the heart of their business. Customer centricity is not a destination, because consumers are constantly changing and their satisfaction never lasts for long. Customer Centricity.

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The Three Stages to Developing a Customer-Centric Culture

CX Accelerator

A customer-centric culture is the “make or break” component of any customer experience initiative. So how can we, as customer experience and contact center leaders, be intentional about something so nebulous? . I’ll concede that there is no perfect formula for motivating people toward customer-centricity.

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The Three Stages to Developing a Customer-Centric Culture

CX Accelerator

A customer-centric culture is the “make or break” component of any customer experience initiative. So how can we, as customer experience and contact center leaders, be intentional about something so nebulous? . I’ll concede that there is no perfect formula for motivating people toward customer-centricity.

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15 Ways To Rock Customer Experience in 2015

Experience Investigators by 360Connext

As we face the new year, I thought it would be fun to give you 15 ideas that might help you rock 2015 in a rapid fire way. Create or revise your customer experience mission statement. Does the tone and messaging match your customer experience mission? Do they to reflect a customer-centric culture? Let’s go!

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Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

ijgolding

What is fascinating about the questions I am asked, is that more often than not, most organisations have started their journey to becoming Customer Centric. Starting an organisations Customer Experience transformation is hard – something I have written about in the past.

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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Leaders of all types of organizations began to walk the talk around improving their customer experience. Are you ready to make 2015 even better? What Does it Take to Be a Customer Focused Organization? As we scale our businesses, our focus on customers can become seriously threatened. What is a Touchpoint?

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Technology is not a Disruptor, but a Powerful Customer-First Strategy is!

C3Centricity

It’s the customer, especially in industries that are not customer-centric. It was Marco Pacheco , Executive Director at JP Morgan who first inspired me to talk more about this aspect of a customer-first strategy, when he shared the slide on the right on LinkedIn a few years back. . transparency. being valued.