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The Future of Brand Building is Customer Centricity

C3Centricity

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Brand Building.

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15 Ways To Rock Customer Experience in 2015

Experience Investigators by 360Connext

Customer experience is more than a full-time job. As we face the new year, I thought it would be fun to give you 15 ideas that might help you rock 2015 in a rapid fire way. As we face the new year, I thought it would be fun to give you 15 ideas that might help you rock 2015 in a rapid fire way. It’s more than a project.

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Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

ijgolding

As I continue to develop my Customer Experience Specialism around the globe, a number of questions are continually raised by the people I meet. How many customer segments should we have? Should we have a Chief Customer Officer. Customer journey maps of all shapes and sizes are adorning many a conference room wall.

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Technology is not a Disruptor, but a Powerful Customer-First Strategy is!

C3Centricity

Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. It’s the customer, especially in industries that are not customer-centric. Amazon did not kill other retailers, bad customer service did. Not being customer-centric is the biggest threat to any business.”

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Customer-Centric Marketing: Align for Growth

ClearAction

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Go beyond “the deal”.

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Best Marketing Quotes of 2015 & their Implications for Your Business

C3Centricity

The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. There will also be more content with a great new series of webinars to watch, and new templates, presentations, case studies and videos for you to review and [.].

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Customer-Centric Roundup: August 2015

iPerceptions

It's the job of the modern marketer to stay on top of all the trends and stories that are impacting the digital arena. With customer experience and marketing strategy advancing at such a rapid rate here are the need-to-know developments from August 2015.