Lumoa

NOVEMBER 29, 2021

Is it possible to determine the ROI of customer experience, if so, how do you do that? In this article, we explain the relationship between revenue growth and customer experience. In addition, we share tools that will help you calculate the ROI of your own customer experience projects. Not always, but often.

ROI 259

ROI Customer Experience NPS Financial 259

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Boosting customer satisfaction with Alliant Energy.

ROI 100

ROI Measurement Brands Net Promoter Score 100

Experience Matters

JANUARY 20, 2015

We just published a Temkin Group report, Lessons in CX Excellence, 2015. This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. Download report for $195.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Lumoa

JULY 10, 2018

Most business leaders believe that customer experience will be the key driver for their company’s competitiveness going forward. However, when it comes to the actual customer experience management, things get difficult. It is not too difficult to listen to the customer. And yet still, acting on the customer feedback is hard.

ROI 303

ROI Customer Experience NPS Financial 303

ijgolding

OCTOBER 3, 2016

As I continue to develop my Customer Experience Specialism around the globe, a number of questions are continually raised by the people I meet. These questions include the following examples: Should I measure NPS or CSat? How many customer segments should we have? Should we have a Chief Customer Officer.

Customer Centricity 263

Customer Centricity Customer Experience Customer Journeys Chief Customer Officer 263

CloudCherry

FEBRUARY 11, 2019

Back in 2015, Solarity was looking at ways to differentiate the organization. They have believed in the “recency effect” for quite some time now that states that the customer may have been frustrated for a very long time due to various reasons, but he/she, by the end of their journey, should have their expectations met.

Customer Journeys 150

Customer Journeys Net Promoter Score NPS Survey 150

SuiteCX

FEBRUARY 13, 2015

Customer Experience as a holistic enterprise is not easy to measure. 360 Degree Customer Experience: A Practical Approach to Holistic CX. 360o Customer Experience: A Practical Approach to Holistic CX Data University 2/13/15. ©2015 suitecx – Confidential Customer Experience: All the cool kids say they are doing it 2.

Customer Experience 100

Customer Experience Social Media Customer Journeys Multi-Channel 100

Lumoa

APRIL 1, 2020

When it comes to customer experience and your customer insight strategy , it’s no different. What are customer insights? By learning the ins and outs of your customers’ experiences, desires, and expectations of your product you can create a strategy to wow them. Why Build a Customer Insight Strategy?

Customer Insights 208

Customer Insights Strategy Customer Journeys How To 208

Horizon CX

APRIL 1, 2024

Organizational Growth Through CX Maturity Introduction In today’s competitive landscape, delivering exceptional customer experiences isn’t just a goal; it’s a necessity for sustained success. What is Customer Experience Maturity? Employee engagement: Employees are empowered to deliver a positive customer experience.

Customer Journeys 130

Customer Journeys Touchpoint Customer Centricity Competitive Advantage 130

Beyond Philosophy

DECEMBER 26, 2014

Thinking about the coming year, I see trends underway that predict interesting changes in Net Promoter Score (NPS), Customer Experience (CX), and mobile digital experience for 2015, and they might surprise you. Prediction #1: Net Promoter Score (NPS) Will Continue to Falter. Can you help us?”.

Net Promoter Score 167

Net Promoter Score Effort Score NPS Customer Service 167

Gainsight

JULY 29, 2024

I’ve had many conversations with Customer Education and Customer Success leaders that have all gone something like this: “I want to educate users on my software…but we’re busy, and hiring people is expensive. A Push in the Right Digital Direction Digital Customer Success isn’t just beneficial—it’s an essential strategy for growth.

Customer Success 52

Customer Success Net Promoter Score Course Training 52

Experience Matters

DECEMBER 15, 2015

In my post last year I named 2015 “ The Year of Employee.” We agree and believe that customer experience is a reflection an organization’s culture and operating processes. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

BirdEye

AUGUST 29, 2023

Happy customers build successful businesses. You can grow, scale, and develop your business if you understand your customers’ feelings about you. Great products, the best marketing campaigns, and the costliest ads are all playing second fiddle to the power of customer satisfaction. Why is customer satisfaction important?

Customer Satisfaction 79

Customer Satisfaction Chatbots Social Media Omni-Channel 79

Customer Bliss

AUGUST 15, 2017

Annette Höher-Bäuerle went from being internal legal counsel at the Thomas Cook Group to leading all of Customer Experience globally. Her skills and long tenure with the company led her to use agile design thinking to prove and implement changes in the customer experience — to gain traction and drive real sustainable improvement.

Travel 204

Travel Industry Hotels Customer Journeys 204

Thematic

SEPTEMBER 18, 2018

Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score (NPS), the traditional customer satisfaction CSAT, or a more recent invention Customer Effort Score (CES)?

Metrics 54

Metrics Net Promoter Score Effort Score Customer Experience 54

Kayako

OCTOBER 23, 2017

Customer feedback loops suffer from a lack of commitment. Most teams believe that a response to their customer marks the end of a closed-loop feedback system. Let’s go back to the start and reiterate your feedback process so you can improve both user and customer experiences. Close the loop with the customer.

Feedback 136

Feedback Net Promoter Score e-support Metrics 136

CX Journey

NOVEMBER 28, 2018

Back in 2015, I wrote a post titled Hey! Data is a critical ingredient for improving the customer experience. It helps us to understand our customers, make better decisions, and deliver the experience they expect. Image courtesy of Pixabay Are you adding data to your journey maps? You Got Your Metrics in My Journey Map!

Customer Journeys 86

Customer Journeys Data Effort Score First Call Resolution 86

inmoment

MAY 14, 2020

Right out of the gates, health insurance companies are at a disadvantage when they seek to measure the experience provided to members because a member’s purchase decision is often not their own, but one made on their behalf by their employer. Question #4: Are You Measuring the Right Key Metric(s)?

Insurance 52

Insurance Healthcare NPS Net Promoter Score 52

ChurnZero

FEBRUARY 4, 2022

Customer Success Metrics that Your Investors and Board Care About. They care that you’re staffed appropriately to serve the needs of your customers, because ultimately that results in revenue. A huge part of how customer success collects intel and feedback from customers is by talking with them.

Metrics 98

Metrics Customer Success Engagement Effort Score 98

ProProfs Chat

JUNE 11, 2020

All these decisions are now made after they collect customer feedback and research every factor that might be responsible for the success or failure of the venture. Leicester City proved that the model still works by winning the English Premier League in 2015/16. This data-driven model has even found its way into other industries.

Data 64

Data Net Promoter Score Study e-support 64

CX Journey

JANUARY 8, 2016

It appeared on their blog on July 16, 2015. I recently came across the following Chinese parable, and as I often do, wondered how this story might apply to customer experience measurement and management initiatives. So how do we tie this story to customer experience? Benchmarking is stupid. It's all about the number.

Effort Score 80

Effort Score Metrics NPS Comparison 80

SurveyGizmo

JANUARY 16, 2018

Unintuitive customer experience (CX) surveys were used to collect feedback from customers and internal employees. Vertafore now maintains a customer experience “center of excellence” approach, which is powered by: Increased response rates to Transactional Surveys. The Challenges. The Results.

Customer Experience 40

Customer Experience Net Promoter Score Insurance Case Study 40

delighted

JANUARY 7, 2020

Back in 2015, Forrester Research uncovered that customer experience was the number one priority for business and technology leaders. A Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator.

Trends 40

Trends Brands Customer Experience Survey 40

PeopleMetrics

JANUARY 23, 2015

The customer experience (CX) space has experienced a similar trend. Temkin Group recently predicted that this will be the year of the employee, and MCorpConsulting states that customer-centric culture is a top priority for companies serious about customer experience improvement. Are we turning CX inside-out in 2015?

Customer Centricity 48

Customer Centricity Culture Customer Journeys Roadmap 48

OpinionLab

MARCH 17, 2016

This contrasts with the counterintuitive consumer survey methodology in which customers had to be selected and were largely restricted in the insight they might provide by endless structured questions….a CX insight collected in your customers’ own words has tremendous value over quantitative scores.

Policies 108

Policies Effort Score Touchpoint Retail 108

Eptica

OCTOBER 9, 2015

Date: Friday, October 9, 2015 Don’t neglect the positive side of customer service. Published on: October 09, 2015. On that note, let us focus on the positive side of customer service. Many companies simply measure satisfaction using metrics such as Net Promoter Score , but this only goes so far.

Net Promoter Score 48

Net Promoter Score Customer Service Social Media Contact Center 48

Waypoint Group

OCTOBER 7, 2015

Benchmarking for Customer Success: Keep Your Eyes on Your Own Customers. It’s very tempting to be lured by the question, “How does our NPS compare to our competitors?” While understanding a “typical” score for a company in your industry can be interesting, it shouldn’t be a benchmark to base decisions about customer success.

Customer Success 40

Customer Success Comparison ROI Groups 40

Waypoint Group

DECEMBER 3, 2015

As published in DestinationCRM , the article begins morbidly with, “Less than a quarter (23 percent) of business-to-business (B2B) firms have implemented customer experience (CX) programs that lead to substantial annual revenue growth.”. And in order to do that effectively, recognize that B2B customers are rarely ever 1 person.

B2B 40

B2B Customer Experience B2C Analysis 40

ijgolding

MAY 20, 2015

It fills me with no joy to have to write a post about companies that have delivered unacceptable Customer Experiences. Regular readers of my blog know by now that I write about the good, the bad and the ugly when it comes to Customer Experience so that others may learn from the experiences that I and people in my networks have.

Net Promoter Score 120

Net Promoter Score How To Effort Score Lifetime Customer 120

Chattermill

MAY 23, 2018

customer experience. The increasing buzz around customer experience (CX) is good news for both brands and consumers. Finally, businesses across the board, are starting to focus on delivering maximum genuine value to their customers rather than spending astronomical budgets on ads with the hope that people will buy their product.

Marketing 40

Marketing NPS Effort Score ROI 40

Talkdesk

SEPTEMBER 2, 2015

In the modern consumer landscape, customer service is more important than ever. At Talkdesk, our mission is to revolutionize the customer experience. To that end, we host a Customer Spotlight webinar series to explore advances in this field. At present, “things are changing back to a phone-centric customer service,” he said.

Customer Service 40

Customer Service Net Promoter Score Call Center Survey 40

CSM Magazine

APRIL 5, 2018

Priya Iyer, Chairman & CEO at Vee24 looks at the the growing trend of AI in the contact centre and how it will affect the customer experience. Or can contact centres start to leverage the move towards AI and create a more customer-focused environment that will result in higher levels of customer care?

Customer Care 40

Customer Care Chatbots Average Handle Time Video 40

Stella Connect

DECEMBER 14, 2017

This tiny telecommunications provider has managed to stay alive and profitable for over 114 years with outstanding customer service. The Boston Globe calls the Richmond Telephone Company the “industry antidote” to robotic customer service. You need to create an effortless customer experience. Savings is.

Customer Service 40

Customer Service Customer Experience Strategy Effort Score 40

Middlesex Consulting

MAY 31, 2015

Anil and I are members of the Customer Value Creation International Communications and Technology Committee. This article was published in the May 2015 issue of “Efficient Manufacturing" magazine. 2) About two years ago I co-authored an article in SupportIndustry.com about the six sources of B2B customer expectations.

B2C 60

B2C B2B Omni-Channel Customer Experience 60

BirdEye

OCTOBER 5, 2023

The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience. By getting inside the minds of your customers, you’ll gain actionable insights to craft a brand image that resonates, engages, and stands out from the competition. How to measure brand perception?

Examples 64

Examples Measurement Brands How To 64

PeopleMetrics

FEBRUARY 11, 2015

This quote from Sonia Simone ''s excellent post entitled How to Create a Deep Connection with Prospects and Customers sums up a question we''ve been grappling with here at PeopleMetrics in recent months: how to help B2B companies differentiate on the prospect experience and close more sales. When to Start Listening. Don''t Skip the Courtship.

Sales 48

Sales Net Promoter Score Effort Score B2B 48

Experience Matters

APRIL 7, 2015

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. The result: happy, loyal customers. Clarabridge. NICE Systems. Rant & Rave.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120