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Though brick and mortar sales are down only five percent since 2015, the closure of many anchor tenants has significantly impacted shopping malls. That stunning stat demonstrates why brick-and-mortar retailers need to pursue an omnichannel strategy. Brick-and-mortar is making a comeback , but many retailers struggle to drive sales.
billion in sales, representing 12% growth for Cyber Monday sales in 2015. A survey by CFI group , global leaders for providing customer feedback, conducted a holiday retail report sponsored by Radial, an Omnichannel commerce technology and operations provider. Per USA Today , this year’s Cyber Monday booked $3.45
Plus, Generation C are much more in control of their onlineexperience than ever before. The implication is that if businesses want to reach customers online, they have to enter their personal online world, so a one-size-fits-all approach simply doesn’t work.
Plus, Generation C are much more in control of their onlineexperience than ever before. The implication is that if businesses want to reach customers online, they have to enter their personal online world, so a one-size-fits-all approach simply doesn’t work.
With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an onlineexperience? consumers spent $1.5
With most organizations providing services across web and mobile platforms, customers expect a 360 degree omnichannelexperience. A study by Convergys states that 73% of GenY customers will leave after one bad experience and have no hesitation to go public with their dissatisfaction.
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