The Role of Digital in Customer Experience, by Sandeep Kuvvarapu
ijgolding
MARCH 22, 2017
A study by Convergys states that 73% of GenY customers will leave after one bad experience and have no hesitation to go public with their dissatisfaction. These kind of interactions and post-purchase reviews across social media can go viral and put a dent on the company’s reputation and revenue in detrimental ways.
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