Remove 2016 Remove Brands Remove Innovation
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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Despite their rivalry, there is an underlying synergy in their approaches, where each brand’s strengths and weaknesses drive the other to improve. However, Samsung’s influence extends far beyond consumer electronics.

e-support 439
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Embrace the authenticity challenge. .

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Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. Do your brands have shared values? to $98 million in 2016.

Brands 236
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AI in Marketing: How Optimove Balances Innovation with Responsibility

Optimove

Bias and Discrimination : AI models trained on biased data can perpetuate these biases in marketing strategies, leading to unfair targeting or exclusion of specific demographic groups and ultimately harming brand reputation. If a brand uses AI to track user behavior too closely, customers may feel their privacy is violated.

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100
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From ideation to production: innovation secrets from Wolverine Worldwide

Alida

Since 2015, Wolverine Worldwide, a global footwear and apparel manufacturer of iconic brands such as Merrell, Sperry, Chaco and Saucony, has tested and vetted more than 1,000 new footwear styles with consumers before launching the product to market. As I mentioned, we try to infuse consumer perspective throughout the process of innovation.

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The Top Trends in Customer Service for 2016

Comm100

As technology continues to open new avenues for innovation and business transformation, so too will the shopping and buying habits of consumers. As we enter 2016, it appears that this consumer behavior trend will continue through 2016 and beyond. The use of mobile devices has been growing rapidly for several years now.