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8 Customer Experience Predictions for 2016. December 20, 2015 Customer Experience Management: 8 Customer Experience Predictions for 2016 As we move into a new business year, promising to be the most CX-‐focused ever, we wanted to share some key predictions that we believe will come to pass: 1.
Forrester’s Customer Experience Council 2017 member survey shows that 79% of all respondents believe that measuring customer experience is a top priority. Market research shows that the Customer Experience Management (CEM) market is estimated to grow from USD 5.06 Billion in 2016 USD 13.18 Be ready to respond.
Compare that to one of their competitors – Fiat Chrysler’s Dodge Dart, a vehicle that was only backed by product development and no Voice of the Customer research. That example alone showcases how much the Voice of the Customer process can impact product development and innovation. VoC Data Can Improve Marketing Campaigns.
Watch this blog and my Twitter feed for an announcement about the 2016 CX Vendor Excellence Awards in January 2016. 1) Company overview: As a pioneer of customer experience management, ResponseTek is the global leader in enterprise CEM software, connecting over 500 million customers to the brands that serve them in over 60 countries.
By doing this, your customer support team can easily identify who they are and understand them better. It is an important step towards becoming truly customer-centric. Think about how often do you conduct customer feedback surveys ? Customer Experience Strategy #25 Benefit from the right technology and tools.
In fact, in a survey undertaken by Gartner in 2014, 89% of marketers stated that they expect to compete primarily on the basis of CX by the year 2016. Although it has only really been taken seriously within the past 15 years, many of the aspects and practices found within CEM (Customer Experience Management) go back a lot, lot further.
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