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Watch this blog and my Twitter feed for an announcement about the 2016 CX Vendor Excellence Awards in January 2016. Fizzback’s responsiveness and scalability ensures consistency of information and customer tracking from touchpoint to touchpoint. Temkin Group is not responsible for the accuracy of this content.
Are you wondering where 2016 went? You need a simple way to visualize each touchpoint and the customer sentiment associated with each one. The Top 14 Customer Experience Stats of 2016. Read the stats here: The Top 14 Customer Experience (CX) Stats of 2016. 4 Most Pressing CEM Questions Answered.
According to Aetna, 22 million people are expected to purchase individual healthcare coverage in 2016. They can perform surveys at various touchpoints to ensure that they are seeing the whole picture. Having executive buy-in gives the entire organization the power to act on the data that the CEM program creates.
There are so many feedback mechanisms available that need to be employed at different customer touchpoints. Use customer satisfaction tools to measure how your customers feel at each touchpoint. CEM tools are part of every business that desires growth. Ask for feedback from your customers during every stage of the interaction.
In fact, in a survey undertaken by Gartner in 2014, 89% of marketers stated that they expect to compete primarily on the basis of CX by the year 2016. Although it has only really been taken seriously within the past 15 years, many of the aspects and practices found within CEM (Customer Experience Management) go back a lot, lot further.
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