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Artificial Intelligence Ever since 2016, the continuous advancements in technology have culminated in a disruption of contact centers on an industrial scale. These include customer service analytics, engagement hubs, the voice of the customer , virtualagents (live chat), and chatbots.
If you’ve spent any time on the web reading the latest insights on customer service and marketing, you’ve likely heard a lot of chatter about chatbots. If you realize the value chatbots could offer your business but aren’t sure how to go about developing a strategy, this guide is for you. More on those features later.
What many brands tend to forget is that AI – namely in the form of chatbots and other automated services – should be considered aids for the customer journey, as opposed to a replacement technology that only serves to alienate a customer. This can only be achieved when using human rather virtualagents.
Returns can be automatically processed, workflows can be developed and adjusted as needs change, and chatbots can provide quick and easy customer questions 24/7. The customer is able to communicate with a live agent, in any setting without the need to be talking on the telephone. Automation: This type of technology is multi-faceted.
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