Customer Journey: Improving Customer Experience Through Mapping – Part 1 of 2
NobelBiz
JUNE 29, 2021
The “touchpoints” with the firm or brand, which define the customer journey, determine how customers connect with a brand or company through various channels. Techniques are emerging to better satisfy customer expectations before, during, and after the purchase/use, whether it’s before, during, or after the purchase/use.
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