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Artificial Intelligence Ever since 2016, the continuous advancements in technology have culminated in a disruption of contact centers on an industrial scale. These include customer service analytics, engagement hubs, the voice of the customer , virtualagents (live chat), and chatbots.
CEO of Calabrio shares his predictions for the Contact Center, for 2016 and Beyond. Here are my 7 predictions and key advice on where the contact center is going in 2016 and beyond. A virtualagent initiates a service call by accessing your Outlook or iCal calendar to set up an appointment. Look at 2016.
The customer relationship manager (CRM) is the hub that facilitates communication between the customer and the brand. The CRM houses a wide range of channels through which brands can manage customer support, enhancing not only standard customer service options but creating an immersive customer experience.
This can only be achieved when using human rather virtualagents. As needs and customer demands become more complex, customer retention, loyalty and advocacy is harder to come by, and the customer lifecycle model – largely based on impersonal CRM data – can no longer map this out alone. It needs added context.
According to Gartner Research analyst Brian Manusama in his recent research note, Why You Need to Rethink Your Customer Self-Service Strategy , “by the end of 2016, at least 80% of organizations that fail to plan their self-service implementations will incur higher customer service costs and will not achieve the savings and benefits expected.”
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