Remove 2016 Remove Customer Centricity Remove Customer Experience Professionals
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Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

ijgolding

Should we have a Chief Customer Officer. What is fascinating about the questions I am asked, is that more often than not, most organisations have started their journey to becoming Customer Centric. Starting an organisations Customer Experience transformation is hard – something I have written about in the past.

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Customer Experience Professionals: Why We Do What We Do

ijgolding

BM: Generally, the customer engagements I’m proudest of are those where the value of becoming more customer-centric has been amply demonstrated and I’ve “converted” sceptics within the company. KS: Becoming the CX professional I am today didn’t just happen overnight. IG: Experience, experience, experience.

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How Getting Recognition and Building Authority Can Advance Your Customer-Centric Culture 

ijgolding

When I first conceived the idea for the article I wrote in my exclusive CustomerThink column in October 2016, I did not think I would be able to continue writing about the subject matter, seven months later! Customer experience professionals need to be able to use every tool in their armoury to make these words a reality.

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Effort Metric Expanding.

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The cost of NOT focussing on Customer Experience

ijgolding

However (there is always one of those), Customer Experience Professionals all around the world, still seem to be fighting a justification battle – fending off attack from those who do not believe in the value of CX as a strategic priority, or from those who do not believe that any ongoing investment is required to sustain a focus on it.

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4 reasons why customer experience programs fail (and how to avoid them)

Alida

Brian Solis, a digital analyst and a renowned keynote speaker, says successful CX programs start with a culture of customer-centricity. In fact, customer needs should come before the demands of shareholders. Twitter, according to Solis, demonstrates what happens when you ignore customers. Lack of ownership.

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Customer Experience in 2017 – Collaborate, Educate, Simplify and Focus!

ijgolding

When it comes to the world of Customer Experience, business people and Customer Experience Professionals all around the world will be thinking of and dreaming about, a more customer centric 2017. During 2016, I did at times feel like a stuck record (remember those!),