OpinionLab

JUNE 24, 2016

I was pleasantly surprised by the number of break through ideas that originated from focusing on specific customer journeys that were broken – technically, logically, or physically. Working backwards with the end goal in mind provides an opportunity to improve the customer journey. 2) Become a story teller.

Competitive Advantage 79

Competitive Advantage Conference Financial eBook 79

Alida

MAY 8, 2018

Many brands are not delivering a great experience to customers, so it’s not helping CMOs win the engagement game. The State of Engagement: Bridging the Customer Journey Across Every Last Mile found that nearly half—47%—of organizations were deemed “not very good” in the CX department.

Report 173

Report Customer Experience Leadership Study 173

Amity

FEBRUARY 2, 2016

Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around customer success. The Best Customer Success Resources of 2016. Surely, you are staying up to date on the latest customer success trends – did someone say “customer marketing”?

Resources 80

Resources Customer Success Customers Customer Retention 80

ProProfs Chat

JULY 27, 2018

Customer engagement happens to be a very popular buzzword among most marketing and customer success teams these days. Be a part of any planning and strategy making discussion, and it’s almost impossible not to find a mention of phrases like customer service , customer engagement and customer experience.

Customer Engagement 93

Customer Engagement Engagement Strategy Marketing 93

Alida

JULY 11, 2018

Another reason why insight plays a big role in the company is because CIBC sees customer experience (CX) as a true competitive differentiator. Customer insight helps reveal “key moments of truth” in the customer journey, helping the company identify and address potential buyer pain points. .

Industry 141

Industry Brands Banking ROI 141

Lumoa

AUGUST 23, 2021

A UJET survey done in early 2020 revealed that “72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience.” Casper, a pioneer in this method, created a text-bot for insomniacs in 2016. This doesn’t have to be strictly for support chat either.

Customer Experience 221

Customer Experience Social Media Video Customers 221

Totango

JANUARY 10, 2019

Many companies still use “old school” methods of customer growth and don’t know how to update their customer engagement platforms and practices. And for those who are looking to modernize in order to compete in today’s customer-centered economy, there are a lot of customer engagement platforms to choose from.

Customer Engagement 63

Customer Engagement Engagement Customer relationships CRM 63

ShepHyken

SEPTEMBER 26, 2016

Contact Center Satisfaction Negatively Impacting the Customer Experience by Andrew Berger. Telecompetitor) Contact center satisfaction has worsened over the last two years despite investments in new customer engagement channels, according to new market research released by BoldChat. Follow on Twitter: @Hyken .

Customer Journeys 48

Customer Journeys Customer Service Contact Center Culture 48

Alida

NOVEMBER 10, 2016

“For most companies in most industries, getting customers enthusiastic enough to recommend a company appears to be crucial to growth,” he adds. A 2016 study by the advisory firm Temkin Group, for example, found a strong correlation between NPS data and customer loyalty. Net Promoter Score is just a starting point.

Net Promoter Score 208

Net Promoter Score NPS Effort Score How To 208

Lumoa

JUNE 23, 2021

Artificial Intelligence Ever since 2016, the continuous advancements in technology have culminated in a disruption of contact centers on an industrial scale. They are doing this by reevaluating omnichannel experience through change management activities, advanced journey mapping, and the application of analytics.

Trends 195

Trends Self Service Contact Center Omni-Channel 195

Alida

MARCH 21, 2018

It doesn’t tell you what to do next; it doesn’t identify parts of the customer journey that should be improved or how to fix those issues. CSAT, another way of measuring customer experience, also has disadvantages , primarily that these types of studies are conducted well after the transaction.

ROI 252

ROI Net Promoter Score NPS Effort Score 252

Vonage

MAY 11, 2016

The Salesforce World Tour London is on May 19 th and we are delighted to have been selected as one of the Salesforce 2016 Customer Success stories. I am excited to be sharing our story and talking about how Vax has transformed its customer service as a key part of the customer journey.

Customer Experience 60

Customer Experience Multi-Channel Competitive Advantage Effort Score 60

Optimove

OCTOBER 28, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gartner results validate that Optimove is the visionary leader in building solutions to empower marketers to deliver highly personalized and relevant multichannel customer journeys. The vision of AI-led marketing is a hallmark of Optimove.

Marketing 52

Marketing CRM Report ROI 52

OpinionLab

NOVEMBER 1, 2016

As I spoke with customers and analysts, and listened to the keynote presentations, I found emerging commonality across three main themes: 1) Mobile is a mainstay. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

Innovation 60

Innovation Return on Investment Airlines Study 60

OpinionLab

NOVEMBER 1, 2016

As I spoke with customers and analysts, and listened to the keynote presentations, I found emerging commonality across three main themes: 1) Mobile is a mainstay. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

Innovation 60

Innovation Return on Investment Airlines Study 60

Alida

NOVEMBER 25, 2016

For instance, NewsCorp Australia, a 2016 Visionary Award Finalist for Asia Pacific , runs many studies within its insight community, engaging over 5,000 media consumers regularly. The ability to scale customer engagement is a huge motivation to launch an insight community. million in open opportunities.

ROI 100

ROI Measurement Brands Net Promoter Score 100

ClearAction

AUGUST 16, 2019

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Short-term rewards: uptick once or for one period — engagement value exceeded underlying value. What is customer engagement?

Customer Centricity 48

Customer Centricity Customer Engagement Engagement Customers 48

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. He also offers guidance on the “customer experience pyramid,” which helps brands define the experiences that matter more and identify more powerful and innovative experiences. Aimee Lucas. Flavio Martins.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Alida

MARCH 30, 2017

At a recent Vision Critical webinar, Sam Trimboli, consumer insights specialist at Price Chopper, joined us to discuss how customer insight is helping the company thrive in the increasingly fragmented grocery industry. Trimboli highlighted three benefits of using customer insight. Early results show accelerated growth.

Customer Insights 100

Customer Insights Industry Innovation Sales 100

Verint

MARCH 21, 2017

Just upgrading a touchpoint is so 2016. Much has been written about how to develop a customer journey map. Comparing current and desired experiences is a good foundation for a CX plan. It’s a popular topic, and many professionals across different experience areas have put their own spin on the process.

Customer Journeys 24

Customer Journeys Touchpoint Customer Experience How To 24

Natalie Petouhof

MARCH 3, 2016

Tweet Enterprise Connect 2016 is a leading conference and exhibition for enterprise communications and collaboration in North America. It is being held March 7-9th, 2016 in Orlando, Florida. Genesys, a market leader in omni-channel customer experience (CX) and contact center solutions, will be particpating in the event.

Omni-Channel 40

Omni-Channel Connections Contact Center Customer Experience 40

Think Customers

JANUARY 3, 2016

From virtual reality to the rise of the digital world, the past year saw emerging technologies that will likely help to elevate the customer experience throughout 2016. 1to1 Media covered numerous trends that influenced the customer experience. As we embark on a new year, we can't forget the dominant trends of 2015.

Customer Journeys 40

Customer Journeys Customer Experience Engagement Trends 40

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. He also offers guidance on the “customer experience pyramid,” which helps brands define the experiences that matter more and identify more powerful and innovative experiences. Aimee Lucas. Flavio Martins.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Experience Matters

APRIL 7, 2015

Watch this blog and my Twitter feed for an announcement about the 2016 CX Vendor Excellence Awards in January 2016. 1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. Real Time Web Engage.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Ecrion

NOVEMBER 19, 2019

There are over 7000 Customer Engagement Manager jobs in the US alone posted on LinkedIn at the time of this writing and that should come as no surprise: customer engagement is a really hot topic these days! Take the first steps by learning the what, why and how of the job: What does a Customer Engagement Manager do?

Customer Engagement 40

Customer Engagement Engagement Management Measurement 40

Eptica

NOVEMBER 9, 2016

Date: Wednesday, November 9, 2016 Connecting with your customers across APAC. Published on: November 09, 2016. Author: Vincent Giraud Traditionally brands have segmented their customer bases by demographic factors such as age, and used this information to drive specific customer experiences for each group.

Connections 72

Connections Self Service Social Media Innovation 72

Michelli Experience

NOVEMBER 14, 2017

To bring this around to a discussion of branded customer experiences, I’ve been fortunate to work with many senior leaders at large companies like International Dairy Queen and smaller brands like Garbanzo Mediterranean Fresh – as they’ve looked for ways to capture “signature moments” during the customer journey.

Brands 113

Brands Hotels Leadership Guest Experience 113

SurveySensum

JULY 14, 2020

Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & Customer Engagement Professional. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

ReviewTrackers

JUNE 29, 2017

In today’s consumer culture, the creation of a great customer experience — and the ability to continue redesigning the experience — gives companies the opportunity to solve problems, improve customer engagement, and build stronger relationships with customers. What is Customer Experience Design?

Customer Experience Design 70

Customer Experience Design Customer Experience Touchpoint Social Media 70

Eptica

MAY 25, 2016

Date: Wednesday, May 25, 2016 Mapping digital transformation in customer experience. Published on: May 25, 2016. Author: Pauline Ashenden In the fast-moving world of customer experience there is no shortage of new trends and technologies for companies to evaluate and adopt. over the course of the year.

Customer Experience 54

Customer Experience Contact Center ROI CRM 54

Customer Guru

OCTOBER 9, 2018

The use of interactive media to engage the audience with high-quality content is the need of the hour for businesses. In 2016, mobile web browsing overtook the traditional desktop web browsing for the first time. Be where your customers are. Have meaningful conversations to keep your customers engaged.

Customer Experience 119

Customer Experience Social Media How To Customers 119

Totango

AUGUST 8, 2019

Imagine if you could give your customers that “day 1” feeling of excitement and potential throughout the entire customer journey. That’s the goal Amazon CEO Jeff Bezos has for his customers. Whatever the scenario, customer success depends on optimizing the customer journey and nurturing them every step of the way.

Customer Centricity 91

Customer Centricity Customer relationships Lifetime Customer Metrics 91

ClearAction

OCTOBER 25, 2018

Thankfully, many companies have been migrating away from product-centric, month/quarter-end-centric and competitor-centric marketing, toward putting the individual or most profitable customer at the center of marketing design and delivery. Assigning ownership of the company’s customer experience excellence to Marketing can be problematic.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

Eptica

SEPTEMBER 28, 2016

Date: Wednesday, September 28, 2016 Why making it memorable is key to customer experience success. Published on: September 28, 2016. This concept of the importance of memory is the central theme of the 2016 KPMG Nunwood Customer Experience Excellence study. Share this page on: Tweet.

Customer Experience 48

Customer Experience Social Media Multi-Channel Customer Journeys 48

Eptica

JUNE 1, 2016

Date: Wednesday, June 1, 2016 What is holding back chat in customer service? Published on: June 01, 2016. Author: Neil Cox Amongst consumers, chat is fast becoming a mainstream channel for customer service. In the 2016 study it again grew exponentially, to 44% of brands surveyed.

Customer Service 48

Customer Service Knowledge Base Contact Center Study 48

Eptica

AUGUST 24, 2016

Date: Wednesday, August 24, 2016 Why CEOs need to focus on customer experience. Published on: August 24, 2016. Author: Olivier Njamfa Customer experience (CX) is moving rapidly towards the top of the CEO agenda as businesses realize its importance to the bottom line. Share this page on: Tweet.

Customer Experience 48

Customer Experience Social Media Multi-Channel Touchpoint 48

Eptica

FEBRUARY 23, 2016

Date: Tuesday, February 23, 2016 Why it is time to focus on the customer service journey, not just the touchpoints. Published on: February 23, 2016. This is primarily due to the fact that most customer journeys span multiple departments, systems and silos of information. Share this page on: Tweet.

Touchpoint 48

Touchpoint Customer Service Social Media Contact Center 48