Remove 2016 Remove Effort Score Remove Measurement
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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016. Effort Metric Expanding. Every interaction has three components: Success, Effort, and Emotion.

Trends 120
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Customer experience is mired in mediocrity

Alida

Forrester’s 2017 Global Customer Experience Trends report found the vast majority of firms in digital and traditional retail, banking and insurance around the world only earned the research firm’s Customer Experience Index (CX Index) score in the “OK” range. In the United Kingdom, “good” scores were scarce.

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Beyond a single number: How to add context to your Net Promoter Score

Alida

Many smart companies use Net Promoter Score (NPS) to measure how well they’re meeting the needs and expectations of their customers. What is a Net Promoter Score, exactly? People who answer between nine and 10 are considered ‘promoters,’ while those who score the company between zero and six are considered ‘detractors.’

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{Guest Post} Emotional Analysis Of Customer Feedback: The Missing Link

Michelli Experience

According to Bruce Temkin’s 2016 study , after a positive emotional experience, customers are 15 times more likely to recommend a company. Time and Effort can leave customers feeling pleased. The fact that I feel Joy is evident from my NPS score. 15 times more likely ! That’s a huge difference. Integrity leads to trust.

Analysis 223
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What a Customer First Strategy Means Post Pandemic

C3Centricity

This might explain why they are still putting their efforts into brand building, sometimes to the detriment of their customers, consumers and clients. A recent report from OnBrand Magazine on the KPIs used by marketing showed that Marketers are using a variety of metrics to measure the impact of their brand marketing activities.

Strategy 296
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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

His last overall, cross-industry comparison was done in 2015; in 2016, he focused on the ROI of customer experience in the insurance industry , and in 2017, he has focused on the airline industry. Companies with high or improving scores had higher stock returns than their competitors and outperformed market indexes.

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How Your Business Can Quickly Adopt a Customer First Strategy

C3Centricity

This might explain why they are still putting their efforts into brand building, sometimes to the detriment of their customers, consumers and clients. A recent report on the KPIs used by marketing showed that Marketers are using a variety of metrics to measure the impact of their brand marketing activities.

Strategy 218