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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022. The reward for purpose-driven brands?

B2B 357
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Call for Entries! Service Design Award 2017

Kerry Bodine

In addition to the lovely award pictured above, there are multiple benefits of winning: Winners will have the opportunity to share their work with over 650 professionals from the industry during the Service Design Award Ceremony at the 10th Service Design Global Conference in November 2017.

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Evolving Customer Service to the Next Level in 2017

BlueOcean

But when a complex situation pushes a consumer to their wit’s end and forces them to contact the call center, the agent they need may not be the agent most brands provide. As 2017 begins, we anticipate that more brands will see the value of hiring Controllers, as Matt Dixon calls them, into their customer service team.

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One Of The Best CX Resources Of 2017

Storyminers

The 2017 KPMG Nunwood Customer Experience Excellence Analysis benchmarks CX efforts on both sides of the Atlantic. A multi-industry scorecard of sorts, this report shares which sectors and brands are doing the best and dives into practical details about how they do it. Employee experience is essential to execution, hence success.

Resources 194
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How Brands Cash In On March Madness

QuestionPro Audience

ESPN.com reports an estimated 70 million brackets were filled out in 2017, to a total of $10.4 Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. billion in corporate losses in 2017. billion overall in bets. increase from 2016.

Brands 191
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How Top Performing Contact Centers Will Own 2017

Storyminers

This article appeared first January 10, 2017 at SharpenCX.com. 2017 will be a year defined by how well companies continue to adapt to customer expectations—like the ability to get good service at any time of the day, via any device. How do you expect customer expectations to change in 2017? Here’s what we learned.

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2017: The Year Of The Journey

Kerry Bodine

If so many people are already on board with journey mapping, why will 2017 will be the year of the journey? The concept of the journey itself is the key to finally delivering on the promise of brand differentiation via customer experience. In short, excitement for journey maps has reached fever pitch. Because it’s not about the maps.