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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. If you believe that you could be getting better support on your customer understanding and insight development, then these ten ideas will take you a long way to doing this in 2019.

Brands 293
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

For example, top companies define a concise CX aspiration aligned to their brand promise such as being the easiest partner to do business with, or providing a truly consultative, trusted advisor relationship and ensure it ties directly to business objectives. This vision serves as a North Star that guides the entire program.

B2B 339
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Lesson #5 Revisited: You’ve Got to Know and Use NPS—Even in the Age of AI

PeopleMetrics

As I wrote in Listen or Die in 2017, NPS is simple, powerful, and universally understooda trusted measure of how well youre building loyalty among your customers. The responses fall into three categories: Promoters (Scores of 9 or 10) : These are your loyal advocatesthe customers who love your brand and actively recommend it.

NPS 118
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CX Design Matters: The Hidden Key to Boosting Tech Adoption Rates

ECXO

Consistency: A consistent design language across all platforms and touchpoints builds trust and brand recognition. Integrated Support: Incorporating help resources directly into the product design ensures users can easily find assistance, reducing frustration and improving the overall experience.

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What vCommerce Brands Get Right About Customer Experience

Kayako

Brandon (@TheBrandonPFrye) February 22, 2017. Warby Parker are just one of many brands in the fast-growing vCommerce space who are inciting incredible customer love as a result of their their dogged focus on delivering fantastic customer experiences – and reaping the rewards: their latest funding pegs them at an eye-watering $1.2

Brands 99
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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. They’ve mastered omnichannel support. Optimizing technology. Social responsibility. “75%

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Not To Be Missed: The Best Of 2017

Beyond Philosophy

So, celebrate your successes for 2017 but prepare for new challenges in 2018. As the hustle and bustle of 2017 come to a close, here is a list of our top ten Customer Experience concepts to get your new year off to an emotionally engaging start. Will the proactive approach to passenger experience pay off for the brand?