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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite. While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support.

B2B 339
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CX Design Matters: The Hidden Key to Boosting Tech Adoption Rates

ECXO

An excellent example is the financial technology company Plaid, which simplifies the connection between consumers and financial services. Integrated Support: Incorporating help resources directly into the product design ensures users can easily find assistance, reducing frustration and improving the overall experience.

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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

If you believe that you could be getting better support on your customer understanding and insight development, then these ten ideas will take you a long way to doing this in 2019. These are the most shared marketing infographics of 2017. We all know how extremely demanding consumers have become.

Brands 293
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Why the retail apocalypse is really a renaissance, and what your company can do about it

Alida

Despite headlines painting a bleak picture of a coming retail apocalypse , there is data to support that the industry is poised to grow. In fact, retailers such as Target, Walmart, Nordstrom and Home Depot all reported growth in both brick-and-mortar and e-commerce sales, and Deloitte is pegging the retail industry’s growth at 11.7%

Retail 243
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Social Media Influencers and Your Customer Experience

Michelli Experience

In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., Social Media Influencer Marketing is becoming one of the most effective ways to attract customers and opens up a new channel for brands to connect with consumers directly, amplify their message and increase buzz and brand awareness.

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Banking Trends That Are Going to Define 2018

CloudCherry

Furthermore, consumers are beginning to trust these firms more and more, often to the detriment of traditional banks. For example, Daimler Financial Services recently purchased PayCash as part of their overarching plan to develop Mercedes Pay, an e-wallet. Technological advancements continue to drive the disruption of the industry.

Banking 170
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On-demand Economy Drives Customer Service as a Service – From Home…

TechSee

The on-demand economy is defined as economic activity created to meet a consumer demand via the real-time delivery of goods and services. million consumers annually and $57.6 Today’s consumers also have high expectations for customer service. As of 2017, roughly 3.7 billion in spending. It is also attracting investors.