Remove 2017 Remove Customer Change Remove Customer Confidence
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How Will Automation, AI and IoT Shape User Experience?

Answer Dash

Forrester’s Global Customer Experience Index continues to find that most companies are rated as “poor” or “very poor”[1] year on year. Even the organisations that scored “good” in 2017 either fell in 2018 or didn’t improve. In order to future-proof their business, organisations need to be asking themselves not ‘what do customers want?’