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It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customer loyalty. . ” – Shep Hyken.
In relation to customer service, technologies like AR and VR will not be as impactful in 2018. Customers are just starting to use these technologies and it is still too cumbersome to have regular customerengagement through use of these technologies. Gamification. Key Learnings from 2017.
There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area.
As you start to finalize 2017 planning for your organization, have you looked “outside in” and gathered ideas and insights from other organizations for the customerengagement optimization elements of your planning?
According to a Gallup poll from January 2017 1 , a whopping 65.6% That means almost two-thirds of today’s employees are fairly unmotivated and more likely to be inefficient, make mistakes, offer a poor customer experience, feel disconnected from their work and what is happening around them—and consider looking for a different job.
We’re living in an era of customerengagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. It streamlines the process of managing referrals, loyalty programs, and customer feedback, all in one platform.
The question was, “What’s keeping you up at night when you think about your contact center in 2017 and beyond.”. The responses were remarkably similar—18 of the 20 customer service professionals I interviewed voiced their concern over what can be broadly categorized as employee engagement.
Really, for those relatively few brands achieving impressive levels of customerengagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. ING Direct is one of those brands. Kudos to them.
Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & CustomerEngagement Professional. LinkedIn : [link]. Website : [link]. LinkedIn : [link].
Customers appreciate this kind of convenience that is so clearly tailored to the way they like to communicate. The trend toward using more photos, graphics and gamification techniques is a good one, but proceed carefully. This blog originally ran on Customer Think on September 8, 2017.
In the case of a typical middle-income customer, this would mean the bank is missing out on hundreds, if not thousands of dollars of incremental revenue per year. Pay-with-points is already accelerating with the many banks that have enabled their customers to buy across a network of partners.
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