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It seems ironic to me that companies are in business to create and to nurture customers , and yet they are unable to do what is necessary to actually create and nurture customers! isn't that all going to impact the customerexperience? But it feels like we, as customerexperienceprofessionals, get dinged for this.
CustomerExperienceprofessionals rely on customer feedback management (CFM) platforms to support their need to capture, analyze, share and take action on insights identified through customer feedback. ” Voice of the CustomerVoice of the Employee Market Research Featured Analyst Insight. .”
CustomerExperienceprofessionals rely on customer feedback management (CFM) platforms to support their need to capture, analyze, share and take action on insights identified through customer feedback. ” Voice of the CustomerVoice of the Employee Market Research Analyst Insight. .”
A loud warning siren can be heard in study after study showing customers’ and managers’ perceptions to be static over time and lower than desired overall. For example, the 2017 and 2018 Forrester CustomerExperience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry.
As more industries continue to be disrupted by smaller, more agile, niche specialists who are better able to meet the needs and expectations of customers, larger, legacy businesses are at serious risk of losing relevance with their customers and potentially ceasing to exist. Blockchain, GDPR) and coordination.
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