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Here is some insight into their “Zappos for Good” program, direct from Steven Bautista, the head of charity at Zappos. 3 Ways to Make Your LoyaltyProgram More Social for the Holidays by Barry Kirk. Maritz Motivation) Most consumers join loyaltyprograms with self-serving motives. Follow on Twitter: @Hyken.
(Martech Today) While it might seem easy to get consumers to sign up for your loyaltyprogram, keeping them active and engaged is another story. Columnist Mike Sands explains how a customer identity solution can help. My Comment: If your organization has a customerloyaltyprogram, you’ll find this article of great interest.
.” I don’t think you’ll find any surprises in the companies representing the bottom of the customerservice world, however you may be surprised at a few of the Hall of Famers. The Future of CustomerLoyaltyPrograms – Now and for the Holidays by Timi Garai. Well deserved, I might add!).
The simplest of these programs is the famous punch card where ten purchases get you a discount or free purchase once completed. My Comment: There is a difference between a customerloyaltyprogram and a customer retention program. A repeat customer may not be a loyal customer.
5 Innovative Ways to Inspire CustomerLoyalty by Vivian Wagner . CRM Buyer) Getting customers — and keeping them — is the name of the game in e-commerce. My Comment: If you have any type of loyaltyprogram, you will want to read this article. For information contact or www.hyken.com.
Can awful airline customerservice be overridden with AI and analytics? tnooz) After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customerservice tactics. My Comment: Here’s an interesting take on loyaltyprograms.
(Martech Today) While it might seem easy to get consumers to sign up for your loyaltyprogram, keeping them active and engaged is another story. Columnist Mike Sands explains how a customer identity solution can help. My Comment: If your organization has a customerloyaltyprogram, you’ll find this article of great interest.
By the way, my take on this is that the customer is NOT always right, but they are ALWAYS the customer. Top 10 CustomerService Trends for 2017 [Whitepaper] b y Daniela Puzzo . Fonolo) This whitepaper examines 10 customerservice trends that will dramatically affect the success of your support team in 2017.
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