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Social Media Influencers and Your Customer Experience

Michelli Experience

Thanks to social media, many brands have softened their traditional media buys and have focused instead on influencing purchasers through a variety of strategies. The rise of social media influencers is well-chronicled. Favoring Social Media Influencers. Caveats of Social Media Influencers.

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Lesson #6 Revisited: NPS Isn’t Enough—AI Helps Identify the Actions That Improve CX

PeopleMetrics

When I wrote Listen or Die in 2017, I made the case that NPS is invaluable for understanding the overall health of your customer relationships, but its not enoughespecially in a transactional VoC survey. Example: An e-commerce company analyzes CSAT feedback using AI.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite. While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support.

B2B 339
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Not To Be Missed: The Best Of 2017

Beyond Philosophy

So, celebrate your successes for 2017 but prepare for new challenges in 2018. As the hustle and bustle of 2017 come to a close, here is a list of our top ten Customer Experience concepts to get your new year off to an emotionally engaging start. Who Wins—Brand or Customer Experienc e? Wishing You the Best in the New Year!

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The Ultimate Checklist to Customer-Approved E-commerce Experience

transcosmos Information Systems

Statistics on e-commerce business for 2017 and beyond remain strong. So if you’re a retailer, you might want to spend some time going over this ultimate checklist for your e-commerce customers. You can use the checklist to plan your customer service strategies for 2017. Customer Service for Your E-commerce Business.

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What vCommerce Brands Get Right About Customer Experience

Kayako

Brandon (@TheBrandonPFrye) February 22, 2017. Unlike traditional e-commerce businesses, vCom brands are vertically integrated, meaning they control almost every aspect of their distribution. Social media and reviews. Jeff Abramo (@JeffAbramo) February 21, 2017. HETH and JED (@HETHandJED) February 22, 2017.

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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. They’ve mastered omnichannel support. Optimizing technology.