2017 Effort Score ROI 
ECXO
MARCH 6, 2025
It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Without this high-level oversight, CX efforts can stall or get deprioritized amid competing initiatives and people resistance for change.
Alida
MARCH 21, 2018
Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . First, the score depends heavily on one experience: the customer’s most recent one.
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Totango
OCTOBER 14, 2024
Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management. Account executives can’t sell like it’s 2017 anymore. The customer-led growth ROI paradigm Is your solution getting your customer champion promoted? This is where customer-led growth comes in.”
CX Journey
AUGUST 16, 2017
Image courtesy of Got Credit ROI is still our favorite "three-letter word." It's been a year or more since I've written about the ROI of customer experience. Companies with high or improving scores had higher stock returns than their competitors and outperformed market indexes. Nothing wrong with that!
CloudCherry
JULY 18, 2018
And they’re right — a recent study by Forrester showed that organizations with a cross-team CX approach were nearly twice as likely to have exceeded their top 2017 business goals. You’re going to have to make choices on where to allocate your efforts based on which optimizations will matter the most. times faster and had 1.6
C3Centricity
DECEMBER 3, 2018
With so much information available today, marketing is being challenged to demonstrate its ROI. This might explain why they are still putting their efforts into brand building, sometimes to the detriment of their customers, consumers and clients. in 2017, down from a 2.2% You will immediately make noticeable progress.
Alida
AUGUST 30, 2017
Working with stakeholders outside of research is crucial to getting more ROI from Sparq and increasing your profile in the organization. De-mystify ROI measurement. But measuring ROI in a meaningful way can sometimes be challenging, especially without a framework on how to do it.
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