ShepHyken

APRIL 17, 2017

The simplest of these programs is the famous punch card where ten purchases get you a discount or free purchase once completed. My Comment: There is a difference between a customer loyalty program and a customer retention program. Do not confuse the two. A repeat customer may not be a loyal customer.

Social Media 79

Social Media Customer Service Airlines Loyalty 79

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

CSM Magazine

JANUARY 21, 2025

Founded in 2017, it is the result of a team inspired by the idea of creating a space that combines quality, safety and an interesting story. History of creation The project was launched in 2017 by a group of specialists who sought to combine a modern approach to entertainment and a unique thematic concept.

Entertainment 52

Entertainment e-support Loyalty Programs Hospitality 52

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. Did you catch Intelligence Report 2017? Loyalty programs shouldn’t exist in a vacuum.

Customer Centricity 76

Customer Centricity Loyalty Loyalty Programs Rewards Programs 76

Beyond Philosophy

APRIL 18, 2017

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past. Not Meeting Your Targets? Here’s Why.

Sales 124

Sales Loyalty Programs Consulting Comparison 124

ReviewTrackers

MAY 8, 2017

To help your leaders and managers in your organization become CX experts, we compiled a list of customer experience conferences and events to attend this 2017. When: July 4 to 5, 2017. When: June 5 to 7, 2017. When: May 16 to 17, 2017. When: June 20 to 21, 2017. When: July 17 to 19, 2017. Where: London, UK.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Optimove

JANUARY 6, 2022

Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs.

Loyalty Programs 98

Loyalty Programs Ecommerce Advertising Loyalty 98

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

NOVEMBER 1, 2017

Of all the statistics to emerge from the 2017 Bond Brand Loyalty Report , the most shocking was probably that there are an estimated $100bn in loyalty points that are left unredeemed by members in North America. We do recognize that historically, loyalty programs liked to have a modest to high percentage of points expire.

Loyalty 45

Loyalty Loyalty Programs ROI Retail 45

Forrester's Customer Insights

MAY 7, 2018

In 2017, Amazon shipped more than $5B items through Prime. Now, Amazon Prime isn’t like other loyalty programs you see in the marketplace. A few weeks ago, Jeff Bezos revealed in the annual shareholder letter that Amazon Prime now has over 100M members. But even more noteworthy than its size is its revenue impact.

Loyalty Programs 32

Loyalty Programs Loyalty Customers 32

CloudCherry

JULY 25, 2018

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. Over 60% of them managed relatively large operations with more than $1 billion in annual revenue.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ShepHyken

JULY 24, 2017

(Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. My Comment: If your organization has a customer loyalty program, you’ll find this article of great interest. How do you make being a member of your loyalty program worthwhile?

Customer Service 54

Customer Service Loyalty Programs Self Service Loyalty 54

ShepHyken

FEBRUARY 26, 2018

tnooz) After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customer service tactics. My Comment: Here’s an interesting take on loyalty programs. In other words, maybe the member of the loyalty program would still be loyal without the program.

Airlines 78

Airlines Customer Service Loyalty Programs Chatbots 78

John Paul

MARCH 25, 2019

Our mission is to help our clients (usually big brands in various industries such as automotive, financial services, luxury…) to optimize their customer journey and enrich the existing loyalty programs in order to propose a seamless experience to the final customers. I’ve been working at John Paul since January 2017.

Automotive 73

Automotive Loyalty Programs Travel Loyalty 73

Ecrion

JUNE 18, 2020

A notable example is the 2017 Equifax data breach that resulted in nearly 150 million people having their personal information compromised. Incorporate a Loyalty Program. Loyalty programs will give them a feeling of exclusivity, leading to more repeat sales. Cultivating Customer Trust Can Seem Difficult.

Loyalty Programs 75

Loyalty Programs Sales Loyalty Customers 75

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? You may have the most advanced tools and excellent data scientists; however, all efforts fail without the correct behavioral changes needed internally to ultimately take action (Bain & Co 2017). Think again.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

BirdEye

JULY 14, 2023

For example, back In 2017, UrthBox had an F rating on the official Better Business Bureau website. Leverage loyalty programs: Reward enthusiastic members of your loyalty program with points or other benefits for leaving a review. And when consumers are already suspicious, your reputation hangs in the balance.

Guidelines 95

Guidelines Social Media Policies Exceptional Customer Service 95

Currency Alliance

DECEMBER 18, 2017

This year we’ve seen examples of brands offering increased liquidity in their loyalty programs – typically in the form of allowing their members to redeem beyond their own store. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way.

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49

Oracle

APRIL 4, 2018

A 2017 study found consumers’ emotions play a critical role in determining which brands they are loyal to—and that high emotional engagement with a brand can lead to increased loyalty. For example, let’s take a look at Tesco , a global brand renowned for its comprehensive loyalty programs.

Loyalty 56

Loyalty Loyalty Programs Social Media Brands 56

Blake Morgan

AUGUST 29, 2022

Years before the pandemic, the company began looking for new ways to evolve the customer experience with technology to stay ahead of changing trends and demands, including adopting a smoother, cloud-based point-of-sale system in 2017.

Customer Focused 59

Customer Focused Loyalty Programs Customer Centricity Video 59

Currency Alliance

MAY 9, 2019

Tellingly, the greatest investment in vehicles has not been in how the vehicles move, but in “sharing solutions” – with a 32x increase in investment over the 7 years to 2017. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% in 2017[ii]. Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Provide Support

JANUARY 25, 2017

68% of Millennials say they wouldn’t be loyal to a brand if it doesn’t have a good loyalty program. The Bond Loyalty Report). © 2003 - 2017 Provide Support LLC. Published in Provide Support Blog , 2017. Existing customers are 50% more likely to try new products, and spend 31% more than new customers. USC Dornsife).

Infographics 40

Infographics Loyalty Programs Loyalty Study 40

Currency Alliance

OCTOBER 27, 2017

We recognize that these are difficult times for merchants managing loyalty programs. What’s more, a lot of customers only have small amounts of loyalty currency in each program they’re a member of – so they have trouble seeing how they can get to meaningful rewards (which produces apathy).

Loyalty 49

Loyalty Loyalty Programs Airlines Brands 49

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty! trillion on travel by 2020.

Tourism 56

Tourism Travel Customer Service Airlines 56

PK

JUNE 5, 2018

It was great to connect with clients and industry leaders, here’s a few highlights: On Tuesday Vans and Lenati took the stage to present on Van’s new program, Vans Family. Partner at Lenati, Martin Mehalchin took the stage Wednesday to present on personalization and innovation in experiential loyalty.

Loyalty Programs 40

Loyalty Programs CRM Loyalty Conference 40

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

NOVEMBER 4, 2022

In 2017, legislation in the European Union reduced the interchange fee from 2-2.5% Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Of course, this has happened before in other jurisdictions. down to 0.3%

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

JUNE 22, 2017

We’re already nearly halfway through 2017. A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. Historically, brands have wanted to defend what is theirs.

Loyalty 40

Loyalty Loyalty Programs Social Media Brands 40

Second to None

SEPTEMBER 13, 2018

1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program. In fact, Amazon’s 2018 online sales will account for close to 50% of all online sales spent in the United States, up close to 30% of their share from 2017.[2]

Retail 54

Retail Brands Fashion Voice of Customer 54

ClearAction

NOVEMBER 25, 2017

Customers trust businesses based on how well they treat employees, the quality level of products and services, how well they listen to customers , whether they pay their fair share of taxes, and how well they conform to ethical business practices, according to the 2017 Edelman Trust Barometer.

Policies 63

Policies Customer Experience Airlines Government 63

ClearAction

OCTOBER 1, 2018

For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry. CXM status quo is on a long slog to CX-centricity because it begins with a program such as customer service, customer voice, CRM, customer loyalty program, or digital marketing.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Up Your Service

MAY 3, 2017

Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Dave Murray, senior customer experience consultant at the DiJulius Group consulting firm, agrees.

Hospitality 74

Hospitality Travel Industry Brands 74

Currency Alliance

DECEMBER 15, 2017

If brands care about the value they offer to customers and embrace this trend of tapping into customer emotions, then they’ll have the opportunity to transform their loyalty programs for the better. The two types of loyalty. We think that there are too many barriers for members of programs to be rewarded for their loyalty.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40