Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Thematic

NOVEMBER 13, 2018

As per the Temkin Group’s The State of VoC Programs report , most companies find their VOC programs to be the most valuable for “identifying and fixing quick-hit operational issues” and least valuable for “identifying innovative product and service ideas.”. Demonstrate strategic ROI for customer experience value.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

BirdEye

NOVEMBER 20, 2023

Ambassador Ambassador is a versatile platform that manages referral, affiliate, and influencer marketing programs all in one place. It offers customizable campaigns, real-time tracking, and powerful analytics, helping businesses to identify key influencers and track ROI. million registered users by 2017.

Software 64

Software Marketing Multi-Channel e-support 64

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. in 2017[vii]. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Pointillist

MAY 23, 2018

Less than half of respondents (43%) in the 2017 Gartner survey characterize their current efforts as “mostly event-triggered.” How to Maximize Your Journey Analytics ROI. For example, you could automatically communicate with a customer via their preferred communication channel (e.g. One-on-one interviews.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

ProProfs Chat

MAY 6, 2020

Customer Experience ROI Statistics. Customer Experience & Loyalty Statistics. In 2018, 51% of e-commerce brands offered same-day delivery, up from 16% in 2017. Customer Experience ROI Statistics. To gain higher ROI for your business, it is important that you offer the best possible customer experience.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. Did you catch Intelligence Report 2017? Loyalty programs shouldn’t exist in a vacuum. What’s next?

Customer Centricity 76

Customer Centricity Loyalty Loyalty Programs Rewards Programs 76

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% in 2017[ii]. Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

MARCH 9, 2021

Harvard Business Review stated in 2017 that 73% of customers are using multiple channels at the same time. Therefore, headless loyalty systems deliver the flexibility and rapid time-to-market that optimizes return on investment (ROI) from their digital transformation efforts. Why is this important?

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59