BirdEye

DECEMBER 15, 2022

A well-crafted social media campaign can turn your brand’s content into a powerful marketing tool. This article will show you how to create a social media campaign strategy that actually works for your business. Table of contents What is a social media campaign? How do social media campaigns work?

Social Media 98

Social Media How To Entertainment Effort Score 98

Comm100

DECEMBER 10, 2024

You can gather and utilize advanced data analytics to gather comprehensive information on player behaviors, preferences, and gaming patterns. Ultrabet, a personalized bookmaker and online casino, recognized the importance of offering personalized support and started using Comm100s live chat in 2018.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

SurveySensum

FEBRUARY 17, 2025

In this digital age, where feedback can be gathered from multiple sources from social media posts to online reviews, it has become imperative that you dont miss anything as each of these customer activities can be valuable for your business. However, tracking them manually is so 2018. Text Analytics Tools.

Analytics 52

Analytics Tools Multi-Channel Analysis 52

C3Centricity

AUGUST 17, 2020

According to the latest global statistics, social media usage saw an increase of 21 per cent, and news consumption has risen by 36 per cent. Another study summarised on Forbes and run across 30 markets globally, shows that engagement has increased 61% over normal social media usage rates. The industry grew a measly 2.1%

Strategy 296

Strategy Customer Centricity Social Media Analysis 296

NetBase

FEBRUARY 15, 2019

As we prep for Q2 of 2019, brands should consider performing a social media audit – especially if they haven’t done one recently. Before we get to the list – be sure to note: The social analytics tools that got the job done in 2010 would only give you a fraction of the data intelligence brands rely on now.

Social Media 60

Social Media Analytics Analysis Tools 60

Comm100

DECEMBER 2, 2021

Between 2018 and 2020, the adoption of chatbots increased by 67%. Marr describes the sea change toward businesses recognizing digital channels as the primary way that consumers now choose to connect: “…in the past, this digitization journey has generally treated digital channels – websites, social media, etc. – as add-ons.

Financial 246

Financial Trends Customer Experience Omni-Channel 246

QuestionPro Audience

JUNE 11, 2022

Crowdsourced polling using social media is similar to social media-assisted crowdsourcing, and coverage is superior to online panels. . And, add examples from the 2017-2018 special congressional elections. Polling firms have used three new methods to forecast Congressional election results during 2017 and 2018.

Engagement 195

Engagement Advertising Social Media Survey 195

Lumoa

MAY 21, 2018

Customer-experience leaders gain rapid insights to build customer loyalty and make employees happier armed with advanced analytics. source ) No wonder, customer experience is the engine of growth in 2018. IT IT typically runs or enables running the data gathering and analytics process.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Customers 305

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. And you can’t operationalize social intelligence without a robust tool powering your efforts, as McCann knows.

Social Media 45

Social Media Video Sports Analytics 45

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Whether via social media, websites, or online communities, companies can gather a massive amount of digital data on their customers. customer exhibitors at MWC 2018: Verto Analytics. 360-degree view of your customer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Whether via social media, websites, or online communities, companies can gather a massive amount of digital data on their customers. customer exhibitors at MWC 2018: Verto Analytics. 360-degree view of your customer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

NetBase

NOVEMBER 14, 2018

Here’s a social analytics checklist to get you ready for a bold, successful 2019. If have haven’t performed a social media audit for the third quarter of 2018, now is the time to get to it. That’s just a start, but we talk more about how to perform a social media audit here. Look Back to Look Forward.

Analytics 72

Analytics Net Promoter Score Social Media Analysis 72

NetBase

AUGUST 1, 2019

Our 2019 EMEA Social Media Market Survey Report answers that question, and more. The EMEA economy has experienced an economic leveling in recent years, with industrial production in EMEA on a downward trend since 2018. And how these marketers view analytics is telling. A preview of its findings follow. Customer care.

Social Media 53

Social Media Report Survey Marketing 53

Esteban Kolsky

OCTOBER 16, 2018

During Dreamforce 2018 Salesforce announced the rebirth of Customer 360. Customers have a sense of privacy (very little for some, including Alexa “parents” and social media over-sharers) and don’t share all their data. The new C360 s about using data, not owning, and certainly not storing.

Travel 116

Travel CRM Data Customers 116

TechSee

OCTOBER 23, 2018

These strategies are increasingly being explored with Gartner stating that by 2018, over 50% of companies will have redirected investments towards customer experience innovations. Customer Analytics. According to Gartner , by 2040, more than 40% of all data analytics projects will relate to an aspect of customer experience.

Tools 157

Tools Customer Service Chatbots How To 157

NetBase

OCTOBER 12, 2018

You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. We talked about 11 social media metrics worth mastering in a recent Adweek webinar. All are part of any state-of-the-art Social Analytics tools suite.

Social Media 49

Social Media Analytics Metrics Airlines 49

NICE inContact

JANUARY 31, 2019

Instantly available, hosted contact center services including support for omnichannel communications and sophisticated routing, with native workforce management and analytics. Cloud Contact Center – Cloud computing… applied to the contact center. And… more and more consumers are going digital.

Contact Center 186

Contact Center Net Promoter Score Average Handle Time Effort Score 186

C3Centricity

DECEMBER 3, 2018

Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. According to a Forrester report, 44% of B2C marketers are using big data and analytics to improve responsiveness to customer interactions. SOURCE: ESOMAR Global MR Report 2018.

Strategy 218

Strategy Poor Customer Service Social Media Analysis 218

NetBase

NOVEMBER 25, 2019

Jumping right in, let’s kick it off strong with some stats from the report that offer amazing potential: According to Investopedia, The CPG industry is one of the largest industries in North America, with average annual revenue in 2018 exceeding $2 Trillion dollars! Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

NICE inContact

JANUARY 24, 2019

In our 2018 Customer Experience (CX) Transformation Benchmark survey , 66% of the 2,400 customers we polled told us that—despite all the other channels available to them—their top preference to connect with a company remains a phone call with a live agent. This same rule applies when people call into your contact center. .

Self Service 152

Self Service Contact Center e-support Call Center 152

Comm100

APRIL 17, 2018

Through the use of analytics tools like Google Analytics and Heatmaps, you can point out problems in your customer’s browsing experience. Comments on your social media pages and being tagged in posts can also offer great insight, and with some follow-up questions, you can easily resolve a sticking point.

Feedback 214

Feedback How To Roadmap Survey 214

NetBase

NOVEMBER 26, 2018

Social media marketing comes in many shapes and sizes, and regardless of which path you pursue, understanding the impact your efforts have on your target audience is mandatory – or at least it should be! Others go at it, hard: “ A 2018 study found that 79% of marketing decision makers will invest in influencer marketing.

Social Media 57

Social Media Marketing Advertising ROI 57

NetBase

NOVEMBER 25, 2019

Jumping right in, let’s kick it off strong with some stats from the report that offer amazing potential: According to Investopedia, The CPG industry is one of the largest industries in North America, with average annual revenue in 2018 exceeding $2 Trillion dollars! Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

Wootric

DECEMBER 21, 2018

While most of this feedback has been collected through surveys, a significant portion came from support chats, social media and phone surveys. We are helping them move toward the CX holy grail: unifying all of the “voices” of the customer in one analytics platform. . A more robust, connected survey platform.

Analytics 67

Analytics Survey e-support Analysis 67

NetBase

OCTOBER 5, 2018

So why are brands missing so many opportunities on the customer experience analytics front? The 2018 Consumer Experience Analytics Report highlights the ways brands are on target – and the areas where they need to better their aim. What brands need to gain accurate insights into what consumers really want, is social sentiment.

Omni-Channel 45

Omni-Channel Analytics Consumers Report 45

Avaya

APRIL 24, 2017

It’s expected that 60% of all large organizations will develop customer journey mapping capabilities by 2018. This individual owns an average of five social media accounts , nearly three of which are actively used. This is where the ability to understand your data—specifically, customer journey analytics —becomes vital.

Customer Journeys 59

Customer Journeys Analytics Multi-Channel Contact Center 59

NetBase

MARCH 4, 2020

So, it’s no wonder that brands are seeking uncomplicated access to social analytics insight. As Andrew Brown, VP Insights and Analytics at H&L Partners shares, capturing insight that keeps his agency (and its clients) nimble is a game changer. Social analytics has helped them zoom in on what audiences are actually doing.

Analytics 60

Analytics Social Media Analysis Consumers 60

Fox Metrics

JUNE 25, 2020

Google analytics Not Sufficient. Google Analytics offers so much for a free tool. It’s data sampling also distort your analytics, so you only see a portion of your data. Modern trends require employing top Analytics tools like FoxMetrics to get a better insight into marketing performance. Social Media Upgrades.

Trends 111

Trends Marketing Social Media Advertising 111

Avaya

JANUARY 16, 2018

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. Think smaller in 2018…specifically, mobile apps. In 2018, major players will be defined by their understanding of this delicate balance.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

GetFeedback

JANUARY 6, 2020

The study also notes increasing usage of online resources (social media, review sites, and vendor web sites) which has pushed sales engagement later in the cycle. . From a 2018 study, you can see significant differences in the use of text, social media, interaction data, speech, and web analytics. .

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

BirdEye

APRIL 24, 2023

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. Digital marketing is a powerful way to connect with your customers and grow sales.

Marketing 93

Marketing Social Media B2C Advertising 93

NetBase

OCTOBER 22, 2018

Last week we invaded the InterContinental Los Angeles Downtown Hotel , bringing together nearly 200 agencies, brands, customers, and prospects for two days of social analytics training and inspiration. The first half of Day One was all about mastering the craft of social analytics using NetBase’s various tools.

Analytics 58

Analytics Social Media Roadmap Hotels 58

NetBase

MAY 20, 2019

We’re here to help marketers prove they’re putting their brand’s money where the engagement is with analytics tool tips that they can implement immediately. Capturing relevant analytics to support a brand’s social media spend is challenging in itself, made so much more so when the rules of the road are in a constant state of flux.

Analytics 58

Analytics Banking Airlines Comparison 58

Grade.us

NOVEMBER 2, 2018

Social media's not going away any time soon. 2018's Best Social Media Marketing Blogs. These blogs are consistent providers of top-notch social media content. Social Media Explorer. Social Media Today. Social Media Biz. Ignite Social Media.

Social Media 32

Social Media Resources Tools Marketing 32

C3Centricity

JUNE 28, 2018

CMOs are no longer afraid to raise their voice or take a stand on political and social issues – because that’s how they connect and build trust with their customers. Take a look at the Forbes list of The World’s Most Influential CMOs of 2018 to see inspiring examples of this. Use balanced analytic approaches.

Marketing 249

Marketing Brands Analysis ROI 249

Brandwatch CX

JANUARY 7, 2019

A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST. Outside China, almost 50% of Instagram users conduct product research on social media. 32% of US teens list Instagram as their most important social network, more than any other social network. stormi webster ?? The same study showed 29.9%

Social Media 112

Social Media Advertising Fashion Video 112

Storyminers

JULY 6, 2020

We documented why we chose each of these customer service leaders in detail along with where to follow them on social media below. After taking on various roles at Deloitte, Strategy, and GSK, he has been serving as the VP of Digital & Analytics Transformation at Genpact since May 2018. Adam Toporek. David Avrin.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147