QuestionPro Audience

JUNE 21, 2018

The food and beverage industries count on American consumers purchasing traditional barbecue fare such as burgers, hot dogs, and beer. But with consumer’s eating habits evolving in search of more healthy options, these industries will need to make adjustments to their products in order to capitalize on their shifting tastes. .

Consumers 223

Consumers Trends Industry Report 223

QuestionPro Audience

JULY 12, 2018

Here are the trends that are taking the beauty industry by storm in 2018. Consumers are tired of being sold products that are for a general demographic such as age, gender or ethnicity,, as everyone has different, specific issues. Beauty is not a “one-size-fits-all” industry, and brands are listening. PERSONALIZATION.

Trends 170

Trends Exercises Consumers Industry 170

QuestionPro Audience

APRIL 6, 2018

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route. UNDERSTAND THE CONSUMER. TEST CAMPAIGN. MEASURE SUCCESS.

Advertising 207

Advertising Consumers Marketing Customer Journeys 207

QuestionPro Audience

MARCH 2, 2018

The 2018 awards season comes to an end this Sunday at the 90th Academy Awards. Many brands are hoping the investment helps them reach women, who make up 62% of the average Oscar viewership. In recent years, a 30-second Oscar ad typically sold for between $1.8 million. .

Advertising 210

Advertising Culture Study Innovation 210

QuestionPro Audience

SEPTEMBER 14, 2018

Consumers are looking for warm comfort food and substantial drinks, and we are talking the top trends for fall 2018. Consumers are turning away from the traditional bottle packaging for wine. Fall brings football season and tailgating, and smart wine brands realize consumers want alternative options to the traditional beer.

Trends 170

Trends Consumers Report Innovation 170

Kayako

JANUARY 24, 2018

Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences. Consumers want a messaging experience over live chat. Bots and AI can’t be ignored when it comes to customer service trends of 2018. This is how we see the breakdown happening.

Customer Centricity 208

Customer Centricity Self Service Trends Customer Experience 208

BlueOcean

JANUARY 22, 2019

Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit the oohs and aahs they once did. Below, we break down the consumer trends that will reign supreme in 2019 and how businesses can rise to the challenge.

Consumers 204

Consumers Trends Customer Experience Strategy 204

Alida

NOVEMBER 10, 2017

Which emerging technology trends will shape the business world in 2018, and how will they change consumer behaviors and expectations? For 2018, experts believe smarter, cutting-edge technology will enable companies to provide better customer experiences and get more useful insight and data. What’s changed is the level of smarts.

Trends 174

Trends Retail e-support Technology 174

GetFeedback

DECEMBER 21, 2018

In fact, according to Econsultancy’s Digital Trends 2018 report, 45% of companies cite content and experience management as their number one priority. consumers say that their go-to channel for simple inquiries is a digital self-serve tool such as a website, mobile app, voice response system or online chat. American Express ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

QuestionPro Audience

FEBRUARY 15, 2018

2 – 2018 Edelman Trust Barometer. 4 – How Consumers Perceive and Respond to LGBTQ-Themed Ads. As market research and data addicts, we’re always curious to learn how trending topics influence consumers. More than half of those surveyed (62%) accurately recalled the advertised brand of LGBTQ-themed commercials.

Infographics 170

Infographics Ecommerce Government Social Media 170

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. ” Brand management becomes holistic.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

NICE inContact

AUGUST 16, 2019

Brands of all sizes are learning that customer experience is no longer an afterthought: it’s the heart of what consumers want, and the foundation for profits. The CX Transformation Benchmark year-over-year results among US consumers show a shift toward digital channels for service. These are trends you can’t afford to miss.

Contact Center 168

Contact Center Consumers Net Promoter Score Self Service 168

AskNicely

NOVEMBER 28, 2018

Brands that embrace NPS best practices are unlocking hyper growth and accelerated advocacy. Join us for this exclusive webinar, where our panel will break down the results of the 2018 NPS Benchmark Study. Senior Vice President, Consumer Service. 2018 NPS Benchmark Study: Results and Reactions Webinar. VP of Marketing.

NPS 150

NPS Net Promoter Score Study Groups 150

ECXO

AUGUST 12, 2024

An excellent example is the financial technology company Plaid, which simplifies the connection between consumers and financial services. Consistency: A consistent design language across all platforms and touchpoints builds trust and brand recognition. Overly complex interfaces can frustrate users, leading to lower adoption rates.

User Experience 395

User Experience Case Study Financial e-support 395

CX Journey

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Communication 137

Communication Brands Social Media Touchpoint 137

BlueOcean

FEBRUARY 14, 2018

In our humble opinion though, it’s a good idea to check in every now and again to examine the state of social customer support and dig into the trends and opportunities that have the potential to improve customer care in 2018 and beyond. The challenge is translating your brand voice from marketing into the voice of customer care.

Omni-Channel 149

Omni-Channel Social Media Contact Center Self Service 149

QuestionPro Audience

MARCH 28, 2018

Created by Dave Thomas, and named for his daughter, Melinda (Wendy), it was a brand that was folky and wholesome. By using enhanced technology and digital marketing, they have evolved their brand voice to show a more snarky side, which has really resonated with customers. Wendy’s manages to be self-promoting and fun.

Social Media 150

Social Media Consumers Interaction Brands 150

BirdEye

MARCH 27, 2025

When a crisis hits, how a brand responds can make or break its reputation, influencing customer trust, market value, and long-term success. Every brand must be prepared to navigate unexpected challenges, from global giants to emerging startups, with a well-planned approach. This is where brand crisis management comes into play.

Examples 52

Examples Brands Management Airlines 52

QuestionPro Audience

MARCH 2, 2018

The 2018 awards season comes to an end this Sunday at the 90th Academy Awards. Many brands are hoping the investment helps them reach women, who make up 62% of the average Oscar viewership. In recent years, a 30-second Oscar ad typically sold for between $1.8 million. .

Advertising 150

Advertising Culture Study Innovation 150

InMoment XI

OCTOBER 23, 2024

Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand. It enables you to boost your brand reputation. 62% of consumers agree that personalized recommendations are better than general ones.

Banking 195

Banking Customer Experience Effort Score Financial 195

Kayako

FEBRUARY 14, 2018

In 2018, the vast majority of products on the market are pretty similar. As consumers, our needs are satisfied all around. It means consumers expect great product quality, but it’s no longer a currency that differentiates your business. That’s the job of your product and brand. Partner with other brands.

Loyalty Programs 182

Loyalty Programs Loyalty Brands Retail 182

NICE inContact

AUGUST 16, 2019

Brands of all sizes are learning that customer experience is no longer an afterthought: it’s the heart of what consumers want, and the foundation for profits. The CX Transformation Benchmark year-over-year results among US consumers show a shift toward digital channels for service. These are trends you can’t afford to miss.

Contact Center 136

Contact Center Consumers Net Promoter Score Self Service 136

QuestionPro Audience

JANUARY 10, 2018

Researchers are able to access consumers via their preferred mode of communication, which works best for busy consumers. According to eMarketer, American adults are expected to spend on average 3 hours and 23 minutes on mobile media in 2018. Answers are given in real time, while fresh in the consumer’s memory.

Marketing 268

Marketing Survey Groups Study 268

Oracle

DECEMBER 26, 2018

As 2018 draws to a close, we’re looking back at the year’s biggest AI innovations. This year, brands explored the right questions to assess AI readiness, as outlined in “Ready for Machine Learning and Artificial Intelligence? Here’s a closer look at key AI innovations that made a splash in 2018.

Innovation 105

Innovation Chatbots Healthcare Brands 105

C3Centricity

AUGUST 17, 2020

This is no longer possible as customers are sharing their experiences of companies and brands far more than just six months ago. 89% of consumers have stopped doing business with a company after experiencing poor customer service. 94% of consumers say they are more likely to be loyal to a brand that offers transparency.

Strategy 296

Strategy Customer Centricity Social Media Analysis 296

CloudCherry

APRIL 5, 2019

Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. or “Tell us what you think about our brand and your experience?”. In Forbes Insights 50 Most Engaged Companies, research shows leading brands known for creating higher levels of Customer Engagement.

Omni-Channel 278

Omni-Channel Marketing Customer Experience B2B 278

Oracle

DECEMBER 24, 2018

2018 was a year of significant innovation within the marketing world. As part of our year in review , here’s a closer look at some of the most inspiring and thought-provoking marketing quotes from 2018. ” – Deloitte Digital CMO Suzanne Kounkel at the Forbes CMO Summit 2018. Balancing data with humanity in marketing.

Marketing 93

Marketing Conference Omni-Channel Leadership 93

C3Centricity

MAY 25, 2020

Consumers are adapting their behaviours to the trading of their personal information. However, cutting costs, selling less attractive business units (such as their US candy business to Ferrero completed in 2018) in the hope of upgrading their image, will not bring sufficient changes that consumers demand of large corporations today.

Technology 304

Technology Analysis Data Consumers 304

Lumoa

APRIL 3, 2018

How do you make important or day-to-day consumer decisions in your life? In reality, most likely, you have already seen it: NPS consists of two questions: a scoring system (typically asked with " How likely are you to recommend your brand to a friend or colleague? ") and the "why"-question. ” — Bruce Temkin.

Net Promoter Score 316

Net Promoter Score NPS Touchpoint Feedback 316

Oracle

DECEMBER 27, 2018

In 2018, the customer experience was front and center for businesses. Whether you’re focused on building stronger relationships with existing customers or attracting new prospects, brands are taking their CX strategies, technology, and approaches to the next level. Here are 5 customer experience trends that shaped the last year.

Trends 88

Trends Customer Experience Retail Conference 88

QuestionPro Audience

APRIL 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. We examine ways influencer marketing is changing in 2018. Celebrities will always influence trends on some level, but many brands are veering away from celebrities and moving toward micro-influencers who have 25,000 to 100,000 followers.

Social Media 150

Social Media Advertising Consumers Study 150

Alida

OCTOBER 18, 2018

Our flagship customer intelligence event in London was a great opportunity to discuss the latest innovations and product updates in the industry, the constantly evolving expectations of today’s consumer, and how to deliver a superior customer experience in 2018. We can segment by brand, by women, by men and so much more.

How To 113

How To Groups Customers Advertising 113

GetFeedback

SEPTEMBER 18, 2019

The article states that customer delight (in other words, exceeding expectations) won’t bring customers back to your brand. 2: Customer satisfaction doesn’t predict loyalty as well as brands believe. A case in point is TurboTax, says Parrish, which found striving to minimize clicks actually hurt consumer experiences and hence loyalty.

Loyalty 257

Loyalty Customer Experience Touchpoint Metrics 257

GetFeedback

NOVEMBER 7, 2019

It’s been stated that customer experience is the new brand, but what about the visual customer experience? We call this new reality “ the visual economy ,” and in it, product imagery and interaction along the purchase journey is as important to consumers as the product itself. So, how can brands provide the impossible?

Ecommerce 249

Ecommerce Social Media Competitive Advantage Study 249

ProProfs Chat

NOVEMBER 17, 2017

As 2017 is coming to an end, here’re 3 customer support trends that promise a better customer support in 2018. Omnichannel- I think that 2018 will be the year that Omnichannel becomes a reality for many customer support centers. Here are three things we should be watching for in 2018. Take a look. . Mike Wittenstein.

Self Service 111

Self Service Trends Chatbots Omni-Channel 111

GetFeedback

AUGUST 14, 2019

The ACSI is an economic indicator that measures the satisfaction of consumers across the U.S. To give you a window into how the industries fared on this metric, here are the top 10 industries based on their scores for 2018. Preferences for how they interact with your brand today will certainly shift in the future. out of 100.

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

C3Centricity

AUGUST 20, 2017

Do you know how you’re going to beat the competition in 2018? CPG (consumer packaged goods) companies on the other hand, frequently encourage their customers to buy more through promotions and discounts. This is a dangerous strategy, as I explain in “Are you on the way to brand heaven or hell?” Be different!

Innovation 120

Innovation Competitive Advantage Meeting Strategy 120