Car-Shopping in 2018: Consumer Insight
QuestionPro Audience
AUGUST 3, 2018
Even worse news for manufacturers, it’s predicted 2018’s number will drop to 16.8 It used to be that consumers were stuck with whatever price the car dealership offered them, give or take a little wiggle room. Consumers looking to purchase new cars typically start at a third-party site (41%) and end at a dealership site (45%).
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