Oracle

DECEMBER 24, 2018

2018 was a year of significant innovation within the marketing world. Marketing thinkers, practitioners, and business leaders shared great insights this year. As part of our year in review , here’s a closer look at some of the most inspiring and thought-provoking marketing quotes from 2018.

Marketing 93

Marketing Conference Omni-Channel Leadership 93

CloudCherry

JANUARY 4, 2018

The retail banking industry has been dealing with massive upheaval for a while now, and things will continue in the same vein come 2018. Technological advancements continue to drive the disruption of the industry. Furthermore, consumers are beginning to trust these firms more and more, often to the detriment of traditional banks.

Banking 170

Banking Trends Financial Self Service 170

CloudCherry

APRIL 5, 2019

Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. So how do Marketers that assume CX responsibility address this with less budget without giving up important technology needed for other aspects of Marketing?

Omni-Channel 278

Omni-Channel Marketing Customer Experience B2B 278

QuestionPro Audience

JANUARY 10, 2018

Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets. Today’s modern technology makes research more accessible to companies than ever. Convenience.

Marketing 268

Marketing Survey Groups Study 268

Alida

NOVEMBER 10, 2017

Which emerging technology trends will shape the business world in 2018, and how will they change consumer behaviors and expectations? For 2018, experts believe smarter, cutting-edge technology will enable companies to provide better customer experiences and get more useful insight and data.

Trends 174

Trends Retail e-support Technology 174

QuestionPro Audience

SEPTEMBER 21, 2018

The smart home technology, which enables devices to be connected or controlled by a device, allowing automation of lighting, heating, security and home appliances, among other things, is growing. Amazon is certainly establishing itself as the industry leader in the smart home market. Approximately 47.3 million U.S.

Marketing 199

Marketing Industry Report System 199

Kayako

JANUARY 24, 2018

Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences. We predict it’s the technology they choose that will reflect how close they want to get to their customers. Consumers want a messaging experience over live chat.

Customer Centricity 208

Customer Centricity Self Service Trends Customer Experience 208

NICE inContact

OCTOBER 15, 2018

Can your contact center keep up with changing consumer demands? The second annual NICE inContact Customer Experience (CX) Transformation Benchmark includes consumers from three countries – United States, United Kingdom and Australia – with year-over-year results for US (2018 vs 2017), and new benchmark data for UK and Australia.

Contact Center 122

Contact Center Consumers Self Service Chatbots 122

TechSee

OCTOBER 2, 2018

Field tech support has already begun merging the digital and physical worlds by utilizing immersive technologies – such as augmented reality (AR), mixed reality (MR) or virtual reality (VR) – to manipulate real-life objects. Technical Support in the age of Digital Twins. Here are some sample use cases: Predictive analytics and maintenance.

Technology 176

Technology Self Service Innovation Trends 176

BlueOcean

FEBRUARY 14, 2018

And asking who really owned the channel anyway – was it marketing? In our humble opinion though, it’s a good idea to check in every now and again to examine the state of social customer support and dig into the trends and opportunities that have the potential to improve customer care in 2018 and beyond. Or was it customer service?

Omni-Channel 149

Omni-Channel Social Media Contact Center Self Service 149

Oracle

DECEMBER 27, 2018

In 2018, the customer experience was front and center for businesses. Whether you’re focused on building stronger relationships with existing customers or attracting new prospects, brands are taking their CX strategies, technology, and approaches to the next level. Cloud technologies powered a better customer experience.

Trends 88

Trends Customer Experience Retail Conference 88

Oracle

JANUARY 31, 2018

Following a record holiday season, 2018 is off to a fast start in the world of customer experience. So how do CX professionals know what to expect as far as consumer behaviors, trends, and otherwise in 2018? Where should CMOs concentrate their efforts to get CX right in 2018? CPQ Software Trends for 2018.

Customer Experience 80

Customer Experience CRM Trends Retail 80

TechSee

FEBRUARY 12, 2018

This year’s MWC promises to be a huge event, with 2,300+ exhibitors presenting the latest and greatest in mobile technology to 108,000+ attendees from 208 countries. We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. customer exhibitors at MWC 2018: Verto Analytics. Get started now.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

This year’s MWC promises to be a huge event, with 2,300+ exhibitors presenting the latest and greatest in mobile technology to 108,000+ attendees from 208 countries. We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. customer exhibitors at MWC 2018: Verto Analytics. Get started now.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. Consumer patience is dwindling; we want better, more accessible products, and everything that we do seems to revolve around convenience. This blog post is not about the top customer service trends to watch out for in 2018. Who is doing this right?

Exceptional Customer Service 101

Exceptional Customer Service Customer Service Chatbots Hotels 101

Oracle

SEPTEMBER 12, 2018

Oracle OpenWorld 2018 will take place October 22-25 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Here are 5 of the upcoming, can’t-miss marketing-focused sessions. Maximize Your B2B Marketing Investments.

Marketing 66

Marketing Omni-Channel B2B Strategy 66

Lumoa

DECEMBER 19, 2023

However, manually sifting through and evaluating this feedback can be incredibly time-consuming. From enhancing customer support experiences to predicting market trends, AI empowers businesses across industries to make data-driven decisions that resonate with their audience.

Analysis 208

Analysis Social Media Trends Feedback 208

Oracle

FEBRUARY 26, 2018

When it comes to marketing technology, 2017 was a year defined by big data. For both marketers and retailers, the most influential technologies available were those that used customer – and even employee – data to improve experiences and make marketing smarter, more streamlined, and ultimately a more profitable venture.

Analytics 90

Analytics Data Fashion Retail 90

QuestionPro Audience

FEBRUARY 15, 2018

2017 was predicted to be the year of the smart home, and consumers are slowly integrating the new technology into their homes. We polled over 450 respondents from our consumer panel to gauge their thoughts on the smart home. We polled over 450 respondents from our consumer panel to gauge their thoughts on the smart home.

Consumers 252

Consumers Retail Report Technology 252

QuestionPro Audience

FEBRUARY 28, 2018

On February 9, 2018, the $349 HomePod debuted in the US, UK and Australia. Apple, who is used to being the first on the technology scene, is the late-comer to the voice assistant speaker market, launching three years after Amazon’s Echo. First, and perhaps most importantly for consumers, is it’s price.

Consumers 199

Consumers Technology Study Innovation 199

Forrester's Customer Insights

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Technology 42

Technology Marketing Survey Report 42

Alida

SEPTEMBER 21, 2018

The Customer Intelligence Summit brings together some of the brightest minds in research, marketing, customer experience and product innovation to discuss the latest trends, share best practices and discover the newest innovations in the industry. Marketing is about work that matters for people who care,” Godin argued in his presentation.

Innovation 145

Innovation Feedback Customers Engagement 145

Oracle

OCTOBER 2, 2019

The global ecommerce market continues to present a massive opportunity for retailers. According to eMarketer , the global ecommerce market is expected to grow by 20.7% While consumers are hungrier than ever for goods and digital services, the level of competition in this space has never been higher, making margins tight.

Ecommerce 87

Ecommerce Technology Social Media Chatbots 87

ProProfs Chat

NOVEMBER 17, 2017

No matter how great your product your service is, you can’t sustain market competition without a top of the line customer service. As 2017 is coming to an end, here’re 3 customer support trends that promise a better customer support in 2018. Here are three things we should be watching for in 2018. Take a look. . Colin Taylor.

Self Service 111

Self Service Trends Chatbots Omni-Channel 111

Dapresy

MAY 16, 2019

Instead, we’d like to consider technology itself and what it really means to your business’s bottom line. A 2017/2018 survey of market researchers, conducted independently by meaning ltd., Five years ago, it was often enough to present market research data in a flat powerpoint deck – the data was key.

Technology 70

Technology B2C B2B Healthcare 70

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 111

Trends Marketing Social Media Advertising 111

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets. Can you build an optimized portfolio using these three stocks? ”

Financial 110

Financial Multi-Channel Marketing Analysis 110

Avaya

JANUARY 16, 2018

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. This reminds me of a piece I once wrote about Tool vs. Toy , which explores the changing value of technology driven by users vs. investors.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

ShepHyken

MARCH 9, 2018

This is expected to grow, as over the next 5 years it has been predicted by Gartner that phone interactions will drop from 41% to 12% as consumers keep going digital [i]. Businesses that already have a strong digital customer service strategy in place are steps ahead of the competition, however here’s how you can catch up in 2018.

Customer Service 75

Customer Service Knowledge Base Chatbots Social Media 75

Comm100

DECEMBER 2, 2021

In 2022, financial services will step up to the mark and catch up with other industries, investing in technology that allows them to offer customers the array of digital channels they have to expect – and omnichannel will be at the core of this. Between 2018 and 2020, the adoption of chatbots increased by 67%.

Financial 236

Financial Trends Customer Experience Chatbots 236

Eptica

JANUARY 31, 2018

Date: Wednesday, January 31, 2018 The Year of Humanity: Putting the customer first in 2018. Published on: January 31, 2018. While technology such as self-service can provide answers to a huge range of routine consumer queries, there are times when consumers want to speak to another human.

Self Service 55

Self Service Knowledge Base Chatbots Social Media 55

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6

Marketing 184

Marketing Analysis Brands ROI 184

Oracle

FEBRUARY 2, 2018

The OTT (over-the-top) streaming market, defined by Digiday as delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service , is expected to balloon to $70.05 billion by 2021. The not-so-subtle Netflix algorithm has arrived. Airplane mode. Road trip mode.

Innovation 81

Innovation Airlines Travel Advertising 81

C3Centricity

JUNE 28, 2018

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget?

Marketing 160

Marketing Analysis Brands ROI 160

Oracle

MARCH 29, 2018

At NRF 2018, we asked retail leaders: “ What are the top retail trends in 2018? ” From artificial intelligence and machine learning to voice assistants, hear about six of the hottest retail technologies and trends they see making an impact this year. Definitely voice related technologies are a part of that.

Retail 56

Retail Trends Fashion Omni-Channel 56

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

Marketing and sales are the primary focus. If the implementation of the technology is slow, cumbersome, or just not getting the adoption required, then it’s fruitless to create a goal about customer feedback. WHY is this idea of “customer-centricity” so challenging? First, most business people aren’t taught to think this way.

Customer Centricity 271

Customer Centricity Customer Journeys Connections Feedback 271

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. A Daymon Worldwide global study from 2018 found that only 29% of millennials usually buy the same brand, of a particular product, compared with 35% of Gen Xers, for example. Successful programs pave the way to increased sales and can drive market share.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60