4 Ways Wendy’s Uses Social Media to Attract Consumers
QuestionPro Audience
MARCH 28, 2018
Here are 4 examples of times Wendy’s has stepped up their social media presence to engage and attract customers. In their 2018 Super Bowl ad “Iceberg”, they used copy from McDonald’s website against them (“our beef is flash frozen to seal in fresh flavor”) and urged consumers to “skip the hamburgers at the Frozen Arches”.
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