Reconsidering Loyalty: Top Loyalty Trends for 2019
Currency Alliance
DECEMBER 13, 2018
The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. 2018 saw a 14.2% Really think about that for a moment.
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