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A robust Customer Relationship Management (CRM) or web analytics tool will help generate insightful data about your customer base. Digging deeper and getting to know your customers’ behavior can lead to more personalized customer journeys and segmentation.
Sarah Sargent is a highly accomplished & inspiring Customer Service & Customer Experience Director at Radian Group where she is reinvigorating CX in social housing. She has carved a successful career in both customer service and CX leadership across Financial Services and Telcos. and Crowdvocate.com.
The race towards customer-centricity is driving some the biggest trends in business technology. The customer relationship management (CRM) market, for instance, reached $26.3 billion in market value by 2018. Many systems, such as CRM, measure the number of transactions a customer has with a brand.
Internationally recognized as a Customer Experience Authority, Author, and Speaker, Don is supremely known for his contributions in the marketing and business competition domains. Being the Co-founder of CX Speakers LLC , he conducts workshops on Customer Success and thought leadership around customer relationships and marketing technology.
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