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It’s 2018 now… that means that 89% of companies are aware of CX, what it is, and are trying to use it as the tipping point to gain customers. businesses collectively lose an estimated $83 billion a year due to shoddy customer service. This comes from The Customer Experience Index released by Forrester in 2012.
It’s 2018 now… that means that 89% of companies are aware of CX, what it is, and are trying to use it as the tipping point to gain customers. businesses collectively lose an estimated $83 billion a year due to shoddy customer service. This comes from The Customer Experience Index released by Forrester in 2012.
In a recent report, Now Tech: AI-Fueled Digital-First Customer Service Solutions, Q1 2018 , Forrester evaluates vendors and strategies across digital customer experience, profiling what companies need to consider to be successful in delivering exceptional customer experiences that will stand the test of time.
Lynn Hunsaker – CXPA Board, Customer Experience Leader, Trainer, Author . Lynn Hunsaker started her career as chair of a 20-country, 6-division task force designing customersatisfaction methodology as a manager in the Strategic Planning department at then-Fortune-250-ranked Sonoco Products. and Crowdvocate.com.
If it isn’t already, community should be a critical part of your digital strategy for customer service and for digital marketing. I can potentially turn a one-time customer into a lifetimecustomer by helping them feel empowered, cared for and valued.
Each customer relationship starts with a single interaction and lasts the entire customer journey, and that journey could last decades. Each interaction is critical and contributes to the overall lifetimecustomer experience that drives engagement, value and loyalty. Comply with GDPR.
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