Back to the Future: Acquisition Marketing Needs to Evolve
Optimove
JUNE 30, 2022
The cost of acquiring new customers is higher than ever; according to “The State of Fashion Technology,” a recent report by McKinsey & Company and The Business of Fashion, the global average CPM on Facebook has increased by almost 17% a year since 2018. Five years later, it seems like the (preferable) future is now.
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