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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Samsung’s mobile line of business, particularly the Galaxy series, has established itself as a leader in the global smartphone market, known for innovation and cutting-edge technology. Apple Apple Inc.,

e-support 445
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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. Ad spend shakes up.

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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

Is it Time to Do Away with Market Research Departments? . This post shares the highlights of recent research into how market research departments can become true business partners, rather than being viewed as a mere cost center. It also shares ten steps to reinventing and upgrading your market research department. Thanks. .

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4 Key AI Innovations That Made a Splash in 2018

Oracle

As 2018 draws to a close, we’re looking back at the year’s biggest AI innovations. Here’s a closer look at key AI innovations that made a splash in 2018. Here’s a closer look at key AI innovations that made a splash in 2018. Chatbots take customer service to the next level.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.

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Beat the Competition in 2018 (Higher growth, profitability, innovation)

C3Centricity

Do you know how you’re going to beat the competition in 2018? Faster growth, increased profitability, or more successful innovations? ” To quote a comment in the excellent book Marketing Metrics, from the Wharton School Collection, by Paul W. More Successful Innovation.

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Top Marketing Quotes of 2018

Oracle

2018 was a year of significant innovation within the marketing world. Marketing thinkers, practitioners, and business leaders shared great insights this year. As part of our year in review , here’s a closer look at some of the most inspiring and thought-provoking marketing quotes from 2018.