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In fact, it’s estimated that by the end of 2018, mobile purchases will represent 27% of all e-commerce purchases. Holding onto those hard-won customers is key to a successful business since the cost of acquiring new customers is nearly seven times the cost of maintaining an existing one. Optimize your website for mobile.
All data is the most recent information available as of the beginning of 2018. That’s because it is one of the most acclaimed and reputable CRM software solutions around, with customers such as Coca Cola and American Express vouching for its effectiveness. Set Your 2018 Business Priorities with CCW Digital’s Winter Report.
In Forrester Research’s North American Consumer Technographics Customer Life Cycle Survey, consumers now say they are using web self-service more than assisted service. According to the survey, web self-service use has increased from 67% in 2012 to 84% in 2015.
Here are a few statistics to gain better insights about them – About 40% of shoppers prefer self-service to human contact. About 79% of buyers would just abandon their carts if the customerservice did not respond in time. In 2022, concentrating on your mobile user experience is essential.
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