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When Optimove Becomes Your Brand’s Happiness Lab

Optimove

In 2018 she began teaching a class called Psychology and the Good Life, which quickly became one of Yale’s most popular courses; nearly a quarter of the undergraduate student body enrolled in the first year it was offered. Laurie Santos is a renowned psychology professor at Yale University. Marketing Manager at Paper Source.

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Video Marketing in 2018: The Best Blogs, Articles, Tools, Thought Leaders and Resources

Grade.us

Resources to the rescue: here's this year's latest and greatest. A reminder a video marketing strategy could require a multi-pronged approach. Other Excellent Video Marketing Resources. Takes you from storytelling, to distribution, to ROI. Did I miss a resource you'd recommend? The Best Video Marketing Blogs.

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7 Social Media Marketing Strategies to Drive Results

ReviewTrackers

Trying to post 50 tweets a day or get 1 million new followers on Instagram in a month may not seem very achievable, so choose simpler objectives that are more realistic and practical given the social media resources that you have. List down your closest competitors and check out which channels they’re using. Know your target audience.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is the first CX professional to become an Authorized Resource and Training Provider for the CCXP accreditation. Multi-Award Winner, Nandkishor Tripathi is a Market Research Operations and CX Methodology Specialist with over 16 years of proven track record in delivering customer experience at the highest levels. LinkedIn : [link].

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Generate a counterfactual analysis of corn response to nitrogen with Amazon SageMaker JumpStart solutions

AWS Machine Learning

Next, the aggregated geometries of tiles and cells are overlayed in order to obtain the region of interest (RoI). The counties and the cell IDs that are fully observed within the RoI are selected to form the polygon geometry passed onto the EOJs. The geospatial processing notebook is a step-by-step guide on running the preceding steps.

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Measuring Uplift

Optimove

Calculating your marketing campaigns ROI is a challenging task. Optimove harmoniously orchestrates intelligent, highly effective customer interactions across a variety of channels, giving your relationship marketing a scientific and agile edge. No IT involvement, development resources or technical knowledge is required.

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

During the covid-19 pandemic, we saw brands offer points for purchases across new sales channels, and the ability to stay engaged with the loyalty program – even if purchase volume or frequency dropped. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue. More on this below.

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