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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

For instance, Oracle uses its Oracle CX Unity platform to unify customer data across touchpoints , enabling businesses to create personalized experiences at scale. Similarly, Salesforces Einstein Bots have been helping B2B clients automate routine inquiries since 2018, freeing up human agents for complex issues.

B2B 391
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018?? 2018 will be the year of CX and AI.? How to overcome those challenges?

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Forrester Report on the State of Customer Analytics 2018

CloudCherry

The findings of the 2018 Forrester Report on the State of Customer Analytics are based on an online survey in which 144 North American analytics and measurement pros , from a broad set of industries, took part. This report looks at what worked in 2018 in customer analytics and measurement.

Analytics 256
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Our Top 10 Customer Experience Posts of 2018

Kerry Bodine

As part of that effort, I recently took a look back at our most popular posts of 2018 — and I wanted to share them with you here. Number 7: Why You Need To Measure Journeys—Not Just Touchpoints. It’s the measurement and analysis of key customer journeys—not just individual touchpoints. What is journey analytics ?

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. For instance, First National Bank partnered with InMoment to better analyze data across all touchpoints using a custom text analytics model.

Banking 195
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CX Design Matters: The Hidden Key to Boosting Tech Adoption Rates

ECXO

Consistency: A consistent design language across all platforms and touchpoints builds trust and brand recognition. The company’s valuation soared from $440 million in 2018 to over $10 billion by 2021, highlighting the impact of user-centric design. Overly complex interfaces can frustrate users, leading to lower adoption rates.