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The Definition of Predictive Analytics in 2019

CloudCherry

Fortunately, while predicting the future in its entirety is close to impossible, predictive analytics can help businesses like you make smarter, data-driven decisions about where they’re going without any magic powers. This is where predictive analytics, driven by machine learning, can help. Do women just dislike your brand?

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The 2019 Social Analytics and Artificial Intelligence Report

NetBase

Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate insight to inform strategy. Let’s take a peek.

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Brands, Bees and Business: Earth Day 2019 Analytics

NetBase

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. Even if you don’t believe climate change is affecting the planet – or that it’s even a thing – Earth Day offers a huge opportunity for brands to be part of the conversation.

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2019 Marketing Predictive Customer Experience

CloudCherry

Predictive Analytics is such a buzzword isn’t it? I might have enough data about you to know: that you like shoes that are a certain brand, I know you like them at a specific price range, I know you typically shop on the weekends, and I know your preferred method of communication is SMS. Yet here we are, trying to figure it all out.

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The Health of the Contact Center: Are You Ready for 2019?

This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019. A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era.

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2019 predictions for ambitious contact centres

Vonage

Brands still struggle with the reality that omni-channel is about customer choice not cost reduction. Some brands have even gone as far as embedding this methodology and mindset into customer service teams as well. In an age of increasing automation, leveraging the human touch effectively will define the success of brand engagement.

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Getting Your Social Analytics Game in Shape for 2019

NetBase

For brands, it’s also a new quarter, and a time to gear up for new goals and campaigns coming in the days, weeks, and months ahead. Here’s a social analytics checklist to get you ready for a bold, successful 2019. Social sentiment surrounding your brand, and what’s driving it. This is a great habit to establish for 2019.