Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

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Loyalty Strategy Loyalty Programs Hotels 45

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Oracle

APRIL 23, 2019

That way, you can make an informed decision by looking back at your loyalty rewards program and say, “Are these people redeeming these points? ” And that is really the information a loyalty manager needs to drive that loyalty program. What has driven customers back into our stores?

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Loyalty Analytics Rewards Programs Retail 45

Forrester's Customer Insights

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

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Loyalty Omni-Channel Rewards Programs Industry 29

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

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Loyalty Innovation Travel Loyalty Programs 52

Retently

MARCH 18, 2019

Since the best way to realize the importance of something is to see it in action, we’re going to discuss what companies with the highest NPS score in 2019 ( Apple , Starbucks, Netflix , Tesla , Airbnb, and Amazon ) have in common that set them apart from their competitors. Market Leaders’ NPS Scores. Starbucks Customer Retention.

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Net Promoter Score Omni-Channel Company NPS 126

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”. It’s important to remember that customer loyalty is an outcome; achieved through delivery of a holistic customer experience that is valued.

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Loyalty Loyalty Programs Roadmap Rewards Programs 45

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty. The tide is turning.

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Loyalty Trends Hotels Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

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Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

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Loyalty Loyalty Programs How To Hotels 40

Strativity

APRIL 27, 2023

The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the market was peaking. Here’s why it’s ending.”

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the market was peaking. Here’s why it’s ending.”

Roadmap 52

Roadmap Customer relationships Brands e-support 52

SurveySparrow

JANUARY 15, 2021

You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. Training and programs not only make your employees feel worthy, but it helps them to develop their skills and abilities. Also, approximately $1,286 was invested per employee in 2019. .

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How To Net Promoter Score Effort Score Feedback 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Loyalty Programs Loyalty How To Hotels 52