Hero Digital

DECEMBER 27, 2018

Today, the customer journey spans across digital channels (websites, mobile apps, smart TVs) and physical ones (in-store shopping, face-to-face financial planning meetings, doctor-patient appointments). Due to incomplete or fragmented data related to customer touchpoints, some puzzle pieces needed to provide a complete view may be missing.

Omni-Channel 40

Omni-Channel e-support Return on Investment Touchpoint 40

CX University

MARCH 11, 2024

Best Practices for Measuring Campaign Success In today’s complex marketing landscape, the ability to analyze omnichannel data effectively is essential for businesses seeking to measure the success of their marketing campaigns.

Omni-Channel 52

Omni-Channel Analysis Data Touchpoint 52

CloudCherry

FEBRUARY 20, 2019

It’s not really omnichannel . Most teams understand that customers want to connect with them on a variety of channels. A truly omnichannel strategy meets customers where they are when they need it. Finally, in 2019 receiving real-time notifications from detractors is table-stakes. But that’s not enough. Decreasing churn?

Strategy 273

Strategy CEM Analysis Self Service 273

Pointillist

JUNE 5, 2019

Customer experience is a top priority for organizations in 2019 Customer experience is universally recognized as a top priority by most organizations, regardless of industry or size. The use of business-focused KPIs, such as revenue and return on investment (ROI), as a way to measure customer experience is far lower in comparison.

Customer Journeys 89

Customer Journeys Measurement Report Omni-Channel 89

Currency Alliance

NOVEMBER 17, 2020

In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

eGain Blogs

MAY 18, 2022

In a consumer survey we conducted during the pandemic, 57% of those surveyed reported getting different answers for the same question when they contacted a government agency through different channels and touchpoints. So, it is basically presented in an omnichannel way. Citizen experience (à la customer experience).

Self Service 90

Self Service Government Case Study ROI 90