Remove 2020 Remove Automotive Remove Brands Remove Innovation
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Brand Move Roundup – July 2, 2020

C Space

The Brand Move Roundup – July 2, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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Driving Innovation

C Space

Driving Innovation. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. We are also redefining automotive luxury with the all new EQS and EQE.

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Brand Move Roundup – September 17, 2020

C Space

The Brand Move Roundup – September 17, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. US retail sales rose 0.6% increase in July. In the U.S,

Brands 40
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How Cadillac drives customer centricity in the luxury market

Alida

Cadillac is a brand that needs no introduction. It is an iconic company—a larger-than-life brand that people associate with luxury. Many people associate Cadillac with the yesteryears—back to the era of Marilyn Monroe and Elvis—but not with the innovation leaders of today. But Cadillac’s legacy is also its biggest challenge.

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Welcome to Next Gen AI: Helping Brands Predict Trends

NetBase

There are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. When we see next generation AI helping brands predict trends, things get spicy. Unexpected insight has a way of raising brand managers’ adrenaline levels. Brands Predicting Trends with AI Analytics.

Trends 56
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2020 Five Steps to Building a Successful Social Analytics Program

NetBase

Wondering why most social marketing campaigns fail to meet brand expectations? The biggest barrier most brands face is around securing budget to implement the social analytics capabilities they require. The brand has been burned before by tools offering advanced AI when its tech was old school, comparatively.

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Jet Wash Shop Boosts Growth with BigChange Mobile Workforce Tech

CSM Magazine

“Since introducing BigChange, we have grown to offer nationwide operations serving some of the largest names in the automotive sector. The company has also featured in the Sunday Times Tech Track 100 in 2018, 2019 and 2020 and was named in the 2018 Deloitte Technology Fast 50.