How Cadillac drives customer centricity in the luxury market
Alida
DECEMBER 4, 2017
As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. At the core of our strategy is a commitment to put our customers in the driver’s seat. We recognize that the best way forward is to be truly customer centric. Luxury, the market that we’re in, is in flux.
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