Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests
ECXO
NOVEMBER 25, 2024
Use quantitative tools : Leverage surveys, CRM data, and market analytics to determine whether a request is a widespread need. Example: When Salesforce received requests for deeper CRM integration, it didn’t simply respond to the enterprise client asking for it. Challenges: Vocal customers often overshadow silent majority preferences.
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