The Rise of the Customer Insight Business
CSM Magazine
AUGUST 10, 2017
The Forrester Report ‘The Insights-Driven Business’ forecasts that insight-driven businesses will grow from $333 billion in revenue in 2015 to $1.2 trillion in 2020 — making up an astonishing compound annual growth rate between 27% and 40%. The customer relationship management (CRM) market, for instance, reached $26.3
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