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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. Brand purpose should be the driving force behind everything you do. Few brands have paid as much attention to it as it requires.

B2B 367
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CX Design Matters: The Hidden Key to Boosting Tech Adoption Rates

ECXO

Consistency: A consistent design language across all platforms and touchpoints builds trust and brand recognition. The company’s valuation soared from $440 million in 2018 to over $10 billion by 2021, highlighting the impact of user-centric design. Overly complex interfaces can frustrate users, leading to lower adoption rates.

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7 New Technologies to Improve Customer Service in 2021

TechSee

Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. COVID-19 has resulted in a further increase in demand for service, with a January 2021 survey indicating that 65% of U.S. consumers required assistance during the pandemic.

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Fall ‘21 Product Release—Deeper AI, Analytics, and CXM Integrations

Alida

Today, we’re thrilled to announce our Fall 2021 product release. Alida brings new capabilities in customer experience (CX), employee experience (EX), product experience (PX), and brand experience (BX).

Analytics 246
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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

Did you know that brands that invested in customer engagement saw an average revenue increase of 68%, with top-performing brands realizing a 123% increase in revenue? With acquisition costs at an all-time high, it has never been more important to engage your customers in a way that makes them lifelong fans of your brand.

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5 Top Customer Service Articles of the Week 5-24-2021

ShepHyken

The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World by Kim Campbell. Blue Ocean Contact Centers) Discover the three principles of brand loyalty after COVID-19 shifted our buying behaviors (and one interesting exception to the rule.). Best Customer Retention Techniques for Startup in 2021 by Luke Fitzpatrick.