The 3 Principles of Brand Loyalty in a Highly Disruptive World
BlueOcean
JULY 9, 2024
Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the current era of disruption is changing everything about all our relationships. Since COVID-19—which left consumers with a limited array of options—baby boomers remain a lucrative market in eCommerce.
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