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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 287
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Product News – November 2022

Lumoa

Lumoa Product News for November 2022 Conversational Analytics now ignores “junk” Did you know you can put entire conversations into Lumoa, such as those that happen in support emails, chat threads, or phone calls? Look for a webinar in Q1 2023 covering the Conversational Analytics, as mentioned above.

Analytics 195
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Lumoa raises €650 000 seed funding to take AI-powered customer experience analytics to the new markets

Lumoa

Finnish SaaS company Lumoa , which provides AI-powered customer experience analytics software for medium and large sized companies across the Nordics, has announced €650 000 in funding. This is a very exciting combination of technologies in a growing market”, says Aleksi Partanen , partner at Icebreaker.vc. 486 0598, johanna@lumoa.me

Analytics 284
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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

Companies are finding that innovative technologies can make collecting voice of customer analytics more effortless than ever—and these technologies have opened up exciting new possibilities for improving customer experiences. In this article, we’ll go over what Voice of Customer data analytics is and the different types.

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The 2022 Buyer’s Guide to Market Research Software

SurveyGizmo

The fast-paced world of market research is evolving. Use this comprehensive guide to discover which features to look for in choosing market research tools for 2022. By Kat Cooper, Product Marketing Manager. What is Market Research Software? Market Research Vendor Company Checklist. Why is this important?

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Top 4 Customer Experience Trends for Financial Services to Expect in 2022

Comm100

As we look ahead, 2022 promises, even more changes for the financial services industry. To help cut through the noise, we’ve looked at emerging data and expert opinions to predict the CX trends that we expect to see in 2022 for financial services. In 2022, chatbots will become a driving factor in improving customer experience.

Financial 239
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The Top Trends in Restaurant Analytics for 2022

Fox Metrics

It’s hard to stay fresh in an age where trends seem to come and go faster than it takes for visitors to finish their meals, but that’s why we have analytics platforms! The Fox Metrics platform managed to identify these top trends in restaurant analytics through a robust analysis of thousands of restaurants.