Remove 2022 Remove B2C Remove Loyalty
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6 New Year’s Resolutions for Great B2C Marketing

Optimove

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. Here are some best practices for B2C brands to take their marketing to the next level this year. Hello, 2023! Let the countdown begin. #6

B2C 59
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5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

After all, customers make buying decisions based on their experiences, so no matter what originally attracted them, their customer service interactions can dictate loyalty or loss. They want B2C-like experiences. My Comment: The digital experience is not just for B2C companies. Can you deliver? Follow on Twitter: @Hyken.

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CX University Breaks the Threshold to +90 Net Promoter Score

CX University

The Net Promoter Score (NPS) is a key metric for measuring customer loyalty and satisfaction. The current benchmark NPS (2022-2023) in major industries are listed below: Car manufactures +14 Telecoms +34.01 The responses are categorized as follows: Promoters (9-10), Passives (7-8), and Detractors (0-6). Healthcare +36.42

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5 Top Customer Service Articles of the Week 10-24-2022

ShepHyken

While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared. Brands may be unknowingly putting their customer loyalty at jeopardy if their mobile app becomes an occasion of friction and frustration. Follow on Twitter: @Hyken.

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The Customer Experience Conundrum: Where Does It Belong in Your Organization?

Experience Investigators by 360Connext

It’s the lowest it’s been in decades, according to a 2022 study. B2B and B2C companies that implement innovative CX strategies are 3 times more likely to substantially outperform their business goals ( Adobe 2020 Digital Trends ). The role of the Chief Marketing Officer is a tough road these days. Looking for More Support?

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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

When asked if they would like to receive fewer marketing messages in 2023 versus 2022, 73% noted they wanted less.  There’s some hope though, as according to our 2023 B2C Marketers survey , however, 57% of marketers said they plan to invest more in AI and marketing automation in the coming year. Fright Level: 4. Fright Level: 6.

Marketing 119
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Elevating Personalization: Optimizing Journey Orchestration with Integrated Customer Data Platforms (CDPs) and Multichannel Marketing Hubs 

Optimove

” In our work with hundreds of major B2C brands, we have observed that relevance plays a pivotal role in enhancing customer engagement across diverse industries such as finance, retail, and gaming. It is the harmony of these efforts that leads to successful engagement, loyalty, and enduring brand-consumer relationships.

Data 52